By Clint Sanchez · Published · Updated · 4 min read
Quick answer
An industrial supply business needs a website redesign when the site looks outdated, frustrates users with slow loads or poor mobile support, lacks SEO so buyers cannot find it, carries stale content, has no e-commerce for online ordering, runs on weak security, or offers no engagement tools like live chat or newsletters. Each of those problems sends purchasing agents to a competitor whose site works.
Key takeaways
- An outdated design makes buyers assume the company is behind on industry trends.
- Difficult navigation, slow load times, and no mobile support drive high bounce rates and lost quotes.
- Without SEO, an industrial supply site does not appear when buyers search for parts and equipment.
- Buyers expect to order products online, so a catalog without e-commerce leaves sales on the table.
- Security breaches damage reputation and scare off clients, so a redesign should include current protection.
- Live chat, automated newsletters, and social media integration keep clients informed about new products and services.
Industrial suppliers around Baton Rouge sell into the plants along the Mississippi River from Port Allen to Geismar and St. James Parish, where a purchasing agent during a turnaround needs a part number, a price, and a delivery window in minutes. If your site cannot show stock or take an order at 2 a.m. before a shift change, the order goes to a national distributor whose site can.
Today, having a solid online presence is not just a necessity; it’s a gateway to potential growth and success for any industrial supply company. Yet, many businesses in this sector struggle with outdated, ineffective websites that hinder their path toward success. If you find yourself in this situation, it’s time to consider a redesign. Here are seven reasons why your current website might be holding you back and how a professional redesign from BlakSheep Creative can pave the way for a brighter future.
1. Your Website Looks Outdated
First impressions are everything in business. An outdated website can make potential clients think your business is stuck in the past.
The Problem:
An old-fashioned design gives the impression that your company isn’t keeping up with industry trends, which can be a major turnoff for potential clients.
The Solution:
A modern, visually appealing design from BlakSheep Creative can transform your website into a sleek, professional platform. Our custom designs not only look good but also function flawlessly, helping you make a great first impression and get noticed in the competitive industrial supply market. Here’s one of our recent builds:
While aesthetics are important, they’re just one part of the puzzle. Let’s talk about user experience.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
2. Poor User Experience
User experience is at the heart of any successful website. If your site is hard to navigate or load, you’ll likely lose customers.
The Problem:
Difficult navigation, slow load times, and a lack of mobile-friendliness frustrate users and cause them to leave your site quickly. This leads to high bounce rates and missed opportunities.
The Solution:
We specialize in creating user-friendly websites with intuitive navigation, fast load times, and mobile responsiveness. Our designs make sure a smooth experience for users browsing on a desktop, tablet, or smartphone. Moreover, we integrate SEO best practices into every website we design, making sure your site ranks high on search engines and drives more organic traffic to your business.
With a user-friendly design, the next step is making sure your site is easy to find. That’s where SEO comes in.
3. Lack of SEO Optimization
Being visible online is important, meaning ranking well on search engines.
The Problem:
Without effective SEO, your website will not appear in search engine results, making it difficult for potential clients to find you.
The Solution:
BlakSheep Creative integrates SEO best practices into every website we design. From keyword optimization to meta tags, we make sure your site ranks high on search engines, driving more organic traffic to your business.
Visibility brings visitors, but content keeps them engaged. Let’s discuss the importance of having effective content.
4. Ineffective Content
Your content is your voice online and needs to be compelling and relevant.
The Problem:
Outdated, unengaging content that doesn’t reflect your brand’s voice fails to capture the attention of potential clients and convey the value of your products and services.
The Solution:
Our content creation services include copywriting, photography, and video production. We work closely with you to develop compelling content that reflects your brand and effectively communicates your message.
Once you have engaging content, the next step is to make it easy for clients to purchase directly from your site.
An outdated design makes buyers assume the company is behind on industry trends.
5. No E-commerce Capabilities
Clients now expect to be able to buy products online.
The Problem:
Without e-commerce functionality, you’re missing out on potential sales. Clients expect the convenience of purchasing products directly from your website.
The Solution:
We can integrate secure, user-friendly e-commerce solutions into your website, allowing clients to purchase products online easily. This not only enhances convenience but also simplifies the process for you, making it easier to manage your online sales. Here’s a recent build that incorporates eCommerce functionality and improves conversions exponentially:
With e-commerce in place, making sure your site is secure is important. Let’s look at how we handle security.
6. Inadequate Security
A secure website is non-negotiable. Security breaches can damage your reputation and scare away clients.
The Problem:
An unsecured website can be a significant deterrent for clients. Security breaches can compromise sensitive information and damage your reputation.
The Solution:
Security is a top priority at BlakSheep Creative. We employ the latest technologies to protect your site from threats, making sure a safe environment for your business and clients.
Security is paramount, but keeping clients engaged is equally essential. Here’s how we can boost engagement.
7. Limited Engagement Tools
Engagement tools are essential for building a strong relationship with your clients.
The Problem:
Engaging with clients and keeping them informed is challenging without features like live chat, newsletters, or social media integration.
The Solution:
We incorporate various engagement tools into our designs, including live chat support, automated newsletters, and social media integration. These features help you stay connected with clients and update them on your latest products and services.
If left unaddressed, each of these issues can significantly hinder your business’s growth. Don’t let an outdated website hold your business back. A professional website redesign from BlakSheep Creative can solve these problems, transforming your online presence and driving business growth.
Ready to Improve Your Business’s Online Game?
Contact BlakSheep Creative today to start building a website as powerful as your products. With our expertise in digital creativity, your industrial supply company will look good online and become a central hub for everything your clients and partners need.
Get a Free Consultation Now!
Thinking about a new website, redesign, or rebuild? Talk through the project before you spend a dollar, 15 minutes, no sales pitch.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common Questions About Industrial Supply Website Redesigns
Short answers to the questions that come up most on this topic.
How do I know if my industrial supply website is outdated?
Does an industrial supply company need e-commerce?
Why does SEO matter for an industrial supplier?
What content should an industrial supply website have?
What security should a B2B supply website have?
What engagement tools help an industrial supplier keep clients?
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