Why Custom Websites Matter: A Lesson in Cheap Laughs
Do you know that feeling when you see something so ridiculous that you can’t help but laugh out loud? Well, I recently had one of those moments, courtesy of a sponsored ad on Facebook. This ad was flaunting cheap websites with rock-bottom prices, and I couldn’t resist the temptation to check out their so-called “examples of excellence.” Spoiler alert: it was a comedy goldmine.
While it’s easy to poke fun at cookie-cutter website templates for their lack of originality, the truth is, relying on generic designs sells your business short. It’s not just about looking unique; it’s about storytelling. Your website is the front line of your brand’s narrative.
I clicked on the link, eager to see what kind of digital masterpieces these bargain-basement prices could buy. What I found was, quite frankly, hilarious. Let’s take a stroll through the gallery of horrors, shall we?
Here’s a screenshot of their website’s examples:
Let’s hang out on the two arrows for a second.
Exhibit A: The Beauty Den
Isn’t she a beaut? But wait, there’s more. A quick Google image search revealed this gem is available for purchase on Craigslist.
Here’s the reverse image search:
Here’s what you get if you click through to the Craigslist listing:
But wait! There’s more! Look at all of the “web designers” peddling the same template: (See for yourself)
Who knew you could buy “luxury” websites like second-hand furniture?
Exhibit B: Pop’s Bounce Houses
Nothing says “trustworthy business,” like a website template you can find plastered all over Google. If you’re looking for cookie-cutter design, look no further. It’s like buying generic cereal – the same box but with a different name.
Now, let’s be real. If you want your business to be taken seriously, you need a website that’s as unique as your brand. These cookie-cutter templates do nothing but scream, “I don’t care about my business.” And if that’s the message you want to send, by all means, go for the cheap option.
But if you value your business and want to stand out in the digital crowd, investing in a custom website is the only way to go. At BlakSheep Creative, we don’t do cookie-cutter. We craft custom websites that reflect your brand’s unique identity, ensuring you leave a lasting impression.
Why Your Business Needs a Custom Website
If you’re still reading, good. That means you see the value in investing in your business. Here are some benefits of having a custom website:
1. Branding:
Your website is often the first impression potential customers have of your business. A custom website allows you to showcase your brand’s unique personality and values. It helps build a cohesive brand identity, from the color scheme and fonts to the overall layout and user experience. Remember, a strong brand identity can increase customer recognition by up to 80%.
A cohesive brand identity goes beyond your website. Your business’s logo is a crucial part of this identity. However, using free tools like Canva for logo design can undermine your branding efforts.
2. Credibility and Trust:
A professional, custom-designed website builds credibility and trust with your audience. According to a study by Stanford University, 75% of users admit to making judgments about a company’s credibility based on their website design. A well-designed website indicates that you are a legitimate and trustworthy business.
3. Improved User Experience:
Custom websites are tailored to your target audience, delivering an exceptional user experience that translates to better results. We prioritize lightning-fast load times, mobile responsiveness, intuitive navigation, and captivating content, ensuring your visitors stay engaged.
Studies have shown that the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds (Think with Google). Investing in a custom website optimized for speed and user-friendliness is vital in capturing and retaining your audience’s attention, driving conversions, and achieving your business goals. Once you get to 10 seconds, you can kiss that conversion goodbye:
4. SEO Benefits:
Search engines love custom websites. Unique, well-structured content and clean code can significantly improve your search engine rankings. Higher rankings lead to increased visibility, more traffic, and, ultimately, more conversions.
This is crucial, considering that 93% of online experiences begin with a search engine, according to BrightEdge research. A custom-designed website from BlakSheep Creative provides a superior user experience and plays a vital role in attracting potential customers through organic search.
5. Scalability and Flexibility:
A custom website grows with your business. Unlike templates, which can be restrictive, a custom site is built to be scalable and flexible. Whether you need to add new features, integrate third-party tools, or update your design, custom websites provide the adaptability your business needs to thrive.
6. Competitive Advantage:
Stand out from your competitors with a unique and professional online presence. A custom website differentiates you in a crowded marketplace, helping you capture and retain your target audience.
When well-designed and implemented, custom websites have the potential to significantly outperform template-based sites in terms of conversion rates. This is due to their ability to be tailored to the business’s specific goals, audience, and brand.
So, join Team BlakSheep Creative if you’re ready to ditch the generic templates and invest in a website that truly represents your business. Because in the world of websites, you really do get what you pay for. Visit our web design services page to learn more, or fill out the form below to get a free quote.
Contact BlakSheep Creative
Disclaimer: The images and examples used are for illustrative purposes only and are not intended to defame or criticize the businesses shown.
