Make your small business a household name with our recipe for success!
Brand awareness is one of the most important parts of your business marketing strategy. Fortunately, it’s one of the most cost-effective things that you, as a small business owner, can do.
As a startup owner, you may not have the money and resources to launch large-scale campaigns or advertising.
That’s ok! There are other ways to get your name on top of organic searches and attract potential customers and turn them into brand ambassadors, with only a small budget (if any.)
Brand awareness gives you the best ROI (return on investment.)
With just minimal cash out of your pocket, building your brand is easy! As a matter of fact, you probably can do it by just investing a little time.
Here’s 6 easy ways for building brand awareness for your small business in 2019:
Participate in Social Media
Most social media platforms are free. Unfortunately, Facebook, Twitter, Instagram, Linkedin, and Youtube are often overlooked.
These are awesome resources to build awareness of your brand, promote your promotional content, and build your audience for free.
Use these platforms (and any that you possible can, yes, even MySpace – it’s still around in 2019!)
Create a page, actively post content, create campaigns, videos, blogs, contests, and surveys. As a matter of fact, the more to engage your target audience, the better.
Encourage your Customers to Write Reviews
In Google’s eyes, reviews are critical! Customer experience matters to Google, and it should be for you as well.
Recent surveys show that over 86% of shoppers read reviews for local businesses prior to purchasing a product or service. The same survey shows that 70% of customers write a review when asked.
With the advent of the internet, word of mouth is no longer sufficient to build customer trust.
Reviews gain trust! Here’s an added benefit. Good reviews boost your business’ SEO!
Create Good Content
The second way to boost awareness of your brand is to invest in good content.
Content is King!
Content marketing is a cornerstone of both building brand awareness, as well as climbing to the top of search results.
Content is not just text or words on a screen!
Sure, blogs are an awesome way to introduce your brand to people.
But don’t forget about videos, podcasts, and infographics! Just be careful, the podcast market is oversaturated. Learn how to make your show stand out!
Create relevant and engaging content for your target audience. People will share this content on social media platforms with friends and family. This increases traffic to your website, increases sales, and expands your reach.
Need help with content? We can help you with that.
Participate in Community Events
Sorry, this item requires you to leave your keyboard or office, and get boots to the ground.
Participate in local events, consider partnering with local sports teams, nonprofits, and charities, and just get out there! Your brand (and you) will become known, loved, and remembered by people who will sing your praises.
Create Referral Programs
Nothing shows a satisfied customer like a referral. You wouldn’t direct a friend to a subpar agency, would you? Neither would your customers.
Caution: this will cause you to have to step up your game!
Deliver excellent customer service!!
Customer service can make or break your brand!
Consider this:
13% of customers tell 15 people or more if they have a negative experience
72% of customers will tell 6 people or more if they have a satisfying experience
Think about it!
The statistics speak for themselves!
Follow these 6 simple, checkbook-friendly tips, and you’ll be well on your way to create brand awareness, trust, success, and sales.
Have any questions or need help getting started? Get in touch with us for your free consultation now.
