Pay Per Click

Google Ads for Law Firms That Respect the Budget Floor.

Your personal injury campaign bought clicks from law students, free legal aid seekers, and a paralegal job search, each at a legal click price. The report showed calls, so the budget went up, but signed matters never moved. We size your budget floor first, add real negatives, build practice landing pages, and track signed matters.

Book a Free Discovery Call Call (225) 505-3834

Five stars across 65 Google reviews, plus 19 Facebook recommendationsRead them

Nobody publishes an authoritative table of legal click costs. The only number that means anything is the one your own account produces after thirty days in your own market.
Every wasted click in legal costs several times what it costs a plumber. Discipline pays here more than anywhere else.
Bidding on your own firm name is cheap and usually right. Competitors bid on it, and the person searching it is already sold.

What keeps the phone quiet

Why the last legal ad account did not work.

No negative keyword list

The campaign for personal injury also bought clicks from law students, people looking for free legal aid, and a paralegal job search. Each one cost what a legal click costs. Nobody had added a single negative.

Ads pointed at the homepage

The ad promised a DUI defense consultation. The click landed on a homepage with the firm's history and eight practice areas. The person on the phone at midnight closed it and tapped the next result.

Nobody knew which calls became matters

The report showed clicks and calls. Intake never told marketing which calls signed. The budget got raised because the calls looked good, and the signed-matter count did not move.

What you get

Built to book the job.

A budget floor by practice area

Family law in a mid-sized parish and urban personal injury are different orders of magnitude. We size the floor first and tell you if your budget clears it.

Local Services Ads first, where eligible

Per-lead billing, placement above the map pack, and the Google Screened badge. Verification and background checks take longer than a search campaign, so we start early.

Search campaigns with real negatives

Intent-matched terms for the case types you want, a negative list built before launch, and a name-defense campaign on the firm.

A landing page per practice area

The click lands on a page about that case type, with the consultation offer, the proof, and a call button that follows the screen. The firm approves every word first. Web design for law firms

Call tracking to signed matters

Every call and form tied to the keyword and ad, then followed through intake to whether it became a matter. With Grow, every ad lead gets a text back within seconds and lands in one pipeline. Part of Grow

A report in leads, not clicks

Leads, cost per lead, and the keywords behind them, by campaign. Monthly, readable in five minutes.

Work we shipped

Mayeux Law Firm Website Redesign

See the project →

Want this priced for your business?

Get my ads plan Call (225) 505-3834

How it works

Fixed quote. Fixed timeline. Yours when it’s done.

01
15-minute call
Practice areas, market, what a signed matter is worth, and what the last account did.
02
Size the floor
Whether your budget clears the floor for your practice area, and whether Local Services Ads are available for it.
03
Price in writing
Flat management fee, month to month. Ad spend stays in your account. No percentage of spend.
04
Launch, track, adjust
Tracking live before the first ad. Thirty days of your own data, then a modeled range we hold ourselves to improving.

400+ clients served

Trusted by the businesses we build for.

Pause logos

Proof beats promises

Lawyer Website Design Project

An employment lawyer in Nashville, TN wanted to create a more modern design for his website. Read the project brief to learn what we did.

HMC Civil Rights Law Firm Website Design

When it comes to website redesigns, two heads are better than one. See how our team worked with Lisa M. Gale to create an amazing website for a civil rights emp

Website Redesign for TL Septic Services

See how we redesigned TL Septic’s website to triple leads, improve mobile UX, and boost local SEO across Louisiana.

Google reviews

What clients actually said.

Real Google reviews, five stars, with the year each was left.

Scroll for more →

“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026
“Best service around!!”
Inkya TattoosGoogle review, 2026
“Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026
“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026
“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026
“Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026
“Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026

Fixed quote in writing, before any work starts.

Get my ads plan Call (225) 505-3834

Why businesses hire us

Veteran-owned, in Denham Springs since 2018.
Fixed quote before we start. No hourly surprises.
You talk to the people who do the work.
Rather pay monthly? Grow for law firms: the website, CRM and follow-up in one plan.
Published pricing and a free 15-minute discovery call.
Tight budget? Tell us your story. We listen before we decide what is possible.

The short answer

Google Ads for law firms start by sizing the floor for your practice area and market, then telling you whether your budget clears it, because legal is the most expensive auction in local advertising. Eligible practice areas start with Local Services Ads, which bill per lead and carry the Google Screened badge. Search campaigns get a real negative keyword list, landing pages per practice area, and call tracking to which calls became matters.

Common questions about pay per click for law firms

What should a law firm budget for Google Ads?

It depends entirely on practice area and market, and any number quoted before those are known is a guess. Family law in a mid-sized parish is a different order of magnitude from urban personal injury. We size the floor first and tell you if your budget clears it.

Are Local Services Ads better than regular Google Ads for a law firm?

For eligible practice areas they are usually where we start. They bill per lead, appear above the map pack, and carry the Google Screened badge. They also require verification and background checks, so the setup takes longer than a search campaign.

Can you promise a cost per case?

No. We can model a range from the first thirty days of your own account data and hold ourselves to improving it. Anyone offering a cost per case before running a single ad in your market is quoting somebody else's account.

Do you handle the bar filing for our advertisements?

No. We do not file advertisements, interpret advertising rules, or advise on compliance. Louisiana's rules are published by the state bar and your own counsel applies them to your ads. We write to what your firm approves and we wait for that approval.

We tried Google Ads before and it did not work. What would be different?

Usually three things. The account had no negative keyword list, the ads pointed at the homepage, and nobody was measuring which calls turned into matters. Fixing those changes the result more often than raising the budget does, which is why the audit of the old account comes before any talk of spend.

Do you take a percentage of ad spend?

No. Flat management fee, month to month. A percentage model pays an agency to keep talking you into a larger budget, which is a conflict we would rather not have sitting in the contract. Bidding on your own firm name is often right, and it is cheap.