PPC for Private Jet Charter Brokers and Operators

Travelers search for a charter broker or a private jet broker, and for trips from a specific city. Those are the terms worth paying for. A search for a booking platform by name is someone heading to that platform.
Charter attracts searches from people who want to work in the industry. Without negatives for jobs, careers, and how to become a broker, a high click price gets paid for résumés.
A client often sends the same trip to several companies and books the first credible quote. The landing page has to take the route, date, and passenger count in one step, and the phone has to ring through.
Clicks are a cost, not a result. The account is judged on quote requests and calls, tracked back to the keyword that produced them.

What keeps the phone quiet

Why charter ad budgets pay for clicks that never ask for a quote.

The budget went to job seekers

Broad match on charter broker bought clicks from people searching how to become one, broker training, and charter jobs. Each paid the same price as a traveler. The search terms report showed it, and nobody had opened it.

The ad landed on the homepage

The ad promised a quote for a trip. The click arrived at a homepage with a fleet photo and a contact page two menus deep. A traveler with several requests out does not hunt for the form; the next broker already asked for the route.

No call extension, no call tracking

Charter clients often want to talk to a person before they commit. The ads had no call extension, so the phone number was a scroll away, and the calls that did come in were never tied to a keyword.

What you get

Built to book the job.

Keywords built on trip intent

Route searches, charter from the cities and airports you serve, and the broker and charter terms travelers use, each in its own ad group with ads that repeat the trip back to the searcher.

Negatives for jobs, training, and platforms

A negative list built before launch for jobs, careers, salary, pilot hiring, broker training and certification, and booking platform names that signal navigation, then expanded from the search terms report every week the account runs.

Broker disclosure written into the ads

For brokers, DOT rules at 14 CFR 295.23 require advertisements, including web pages, to state clearly that you are an air charter broker, not the direct air carrier in operational control of the aircraft, and that a properly licensed direct air carrier provides the flight. We write that into the ads and the landing page, and your counsel approves the wording.

A landing page with a trip quote form

One page per campaign that asks for departure, destination, dates, and passenger count up front, says plainly how you work, and puts the phone number where a thumb can reach it. Private jet charter websites

Call extensions and a callback for every miss

Call extensions on every campaign, scheduled to the hours someone actually answers. If you take calls around the clock, the ads can run around the clock. Any call that rings out gets a text back within seconds. Missed call recovery for charter

Tracking to the quote request, in your account

Calls and quote forms tracked to the keyword and campaign, with the request landing in a pipeline your team works from. The account is built under your name and billing, so it and its history stay with you. Aviation broker CRM

Work we shipped

AeroJets Website Launch

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How it works

Fixed quote. Fixed timeline. Yours when it’s done.

01
15-minute call
Broker or operator, the routes and departure cities you want more of, when someone answers the phone, and what you have spent on ads before.
02
Research
What travelers search for the trips you sell, which terms carry booking intent, which career and platform searches to exclude, and if paid search makes sense yet.
03
Price in writing
Management month to month. Ad spend stays in your account.
04
Launch, track, adjust
Tracking live before the first ad runs. Search terms reviewed and negatives added as data comes in, with a monthly readout of what each quote request and call cost.

400+ clients served

Trusted by the businesses we build for.

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Google reviews

What clients actually said.

Real Google reviews, five stars, with the year each was left.

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“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026
“Best service around!!”
Inkya TattoosGoogle review, 2026
“Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026
“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026
“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026
“Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026
“Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026

Fixed quote in writing, before any work starts.

Get my charter PPC plan Call (225) 505-3834

Why businesses hire us

Veteran-owned, in Denham Springs since 2000.
Fixed quote before we start. No hourly surprises.
You talk to the people who do the work.
Rather pay monthly? Grow for private jet charter: the website, CRM and follow-up in one plan.
Published pricing and a free 15-minute discovery call.
Tight budget? Tell us your story. We listen before we decide what is possible.

The short answer

PPC for a private jet charter broker or operator works when the money follows trip intent: route searches, charter from a named city, and the broker terms travelers type, with job seekers, career questions, and branded platform searches kept out by negative keywords. Every ad carries a call extension, because flyers call, and every click lands on a trip quote form instead of the homepage. We track quote requests and calls, not clicks. Management month to month; ad spend stays in your account.

Common questions about pay per click for private jet charter

What keywords should a private jet charter company bid on?

Searches with a trip behind them: private jet charter from a named city, specific routes you fly or arrange, and the broker and charter terms travelers use when they are ready to ask for a quote. Research questions about what private flying is like, and searches for a booking platform by name, usually carry far less intent. We map the list against what your market actually searches before any money goes in.

How do we keep job seekers out of a charter campaign?

With a negative keyword list built before launch: jobs, careers, salary, hiring, pilot jobs, broker training, certification, and how to become a broker, plus whatever the search terms report turns up. Charter draws a steady stream of people who want to work in the industry, and at charter click prices each one costs real money. Reviewing search terms is ongoing work, not a one-time setup.

Do brokers have to say they are brokers in their ads?

Yes. Under 14 CFR 295.23, solicitation materials and advertisements from air charter brokers, including web pages, must clearly and conspicuously state that the company is an air charter broker, not a direct air carrier in operational control of aircraft, and that a properly licensed direct air carrier provides the service. We build that into the ads and the landing page. We do not give legal advice, so your counsel signs off on the wording.

Why send ads to a quote form instead of the homepage?

Because the traveler clicked on a trip, and the homepage makes them look for a way to ask about it. Clients often send the same request to several brokers or operators and book the first credible quote. A page that takes the route, date, and passenger count in one step gets you into that race. A homepage makes you late to it.

Should charter ads include a phone number?

Yes. Many flyers want to talk to someone before they book, so every campaign gets a call extension and the landing page puts the number up front. The extension is scheduled to the hours your team answers. A broker who takes calls at any hour can run ads at any hour; one who does not should not pay for a call that rings out.

How much should a charter company spend on Google Ads?

Work backward from trips. Decide how many quote requests you want, how many of those you usually close, and what a booked trip is worth to you. Click prices in charter are high, so every wasted click hurts more than it would in most trades. We tell you the minimum spend that makes a campaign measurable before you commit, and we judge it on quote requests, not clicks.