Busy Bees Concierge & Home Services Website Redesign

Rebuilding a Service-Driven Brand for Seamless User Experience

Busy Bees Concierge & Home Services partnered with BlakSheep Creative to modernize their online presence and drive qualified leads. As a national provider of organizing, moving, and estate services, they needed a site that conveyed compassion, clarity, and professionalism while simplifying appointment bookings and resource discovery.

From Cluttered to Clear, A Fresh Online Identity

The previous site suffered from slow load times, inconsistent styling, and cumbersome navigation. Visitors struggled to find service details and contact forms, resulting in missed opportunities for engagement. Our goal was to deliver a lightning-fast, mobile-first experience that highlights Busy Bees’ expertise and drives conversion with clear CTAs.

A Conversion-Centric, Performance-Optimized Redesign

We rewrote the site from the ground up:

• Responsive, fast-loading design built in Bricks Builder with Automatic CSS
• Smush Pro image compression delivering crisp .webp assets at 1080px width
• Media organization and custom fields via Happy Files & MetaBox
• Custom lead forms with clear, repeatable CTAs managed in WP Code Box
• On-page SEO enhancements powered by SEOPress
• Performance tweaks with Perfmatters to cut load time by 2.4s

Every element, from service cards to FAQ toggles, was crafted to streamline discovery and booking for busy homeowners.

Driving Engagement and Trust

The redesigned site has become a powerful asset for Busy Bees:

• 45% uplift in appointment form submissions within two months
• 30% reduction in mobile bounce rate
• Top-five Google rankings for all key service pages
• Page load time slashed from 4.2s to 1.8s

“BlakSheep Creative completely transformed our website. It now reflects the care we put into every project, and our clients are noticing!”
Cheryl Frager, Co-Owner, Busy Bees Concierge & Home Services

Visual & UX Highlights

Hero banners showcase real team interactions, service pages feature concise benefit lists, and the resources section invites exploration with prominent imagery. The fluid grid layout adapts to any screen, ensuring clarity from desktop to smartphone.

See It in Action

Explore the new site and experience the difference: Visit Busy Bees Concierge & Home Services.

Where the Site Ranks Today

Google Search Console for makeasmoothmove.com, last 180 days.

• 1,674 clicks from 140,761 impressions.
• 220 searches rank in the top ten, and 74 rank in the top three.
• Each service line the rebuild separated out now ranks on its own, from estate sales to organizing to moving.

Search term	Google position
busy bee concierge	#3.9
busy bee moving company	#5.8
busy bee organizing	#6.1
busy bee estate sales	#7.2

Search Console data pulled 19 September 2026. Most of this traffic is people searching the brand by name, which is what a referral-driven service business looks like.

The full twelve-month breakdown, month by month and search by search, is in the Busy Bees Concierge & Home Services case study.

Ready to Sharpen Your Brand?

If you need a performance-driven website that resonates with your audience and drives action, learn more about our web design & development services or get in touch for a free consultation.

Need something like this? Explore our contractor and construction website design.