Google Ads for Roofing Contractors, Storm-Ready

From scratch, a campaign takes about a week to launch once you count setup, policy review, pages, and tracking. Built in advance, it turns on in a day. That gap is the whole strategy.
Cost per click is not the number to manage. Cost per signed job is, and it improves through negatives, tighter geography, faster answering, and pages that convert.
Sending paid clicks to the homepage is the most common waste we find in roofing accounts.

What keeps the phone quiet

Why roofing ad spend goes to out-of-state crews.

The campaign gets built after the storm

Hail hits Tuesday. The account gets opened Wednesday, the landing page is written Thursday, policy review takes until Monday. By the time the ads run, the crews that followed the weather in have been knocking doors for a week.

Bidding against three states

The keyword is roof repair, matched broadly, with no geography. Every roofer in the region and every storm chaser is in the same auction. The click price is what it is because nobody drew a line around the damage.

The click lands on the homepage

The ad says free storm inspection. The homepage has a slideshow and a mission statement. The homeowner on a phone under a tarp wanted one action and a license number, and left without either.

“Absolutely the best to work with. Very kind and responsive. They were very patient with me especially when I have no technical vocabulary. The team explained to me in terms that I could understand. I highly recommend them.”

Michael BacigalupiGoogle review, 2022

What you get

Built to book the job.

A surge campaign built in the off-season

Storm keywords, ads, pages, and tracking ready and paused. Live within a day when the weather turns, with budgets that throttle up and back down.

Damage-swath geography

Radius and named places drawn around where the storm actually hit, so the budget goes to homeowners with damage, not to the whole state.

Local Services Ads alongside text ads

Screened, license-checked placement above the text ads, billed per lead. Text ads keep control of the message and the page. Most roofers should run both with separate budgets.

A license-forward landing page

Matches the ad, loads fast on a phone, explains the claim step, shows the license number, offers one action. Roofing web design

Call tracking and fast answering

Every call tied to the campaign and followed to whether it signed. With Grow, a missed call during storm week gets a text back within seconds. Part of Grow

Off-season spend that keeps the account alive

Repair, maintenance, inspection, and commercial terms at a lower level, so quality signals and reviews keep arriving while competitors go quiet.

Work we shipped

Better Built Contractors Roofing Company Website Redesign Project

See the project →

Want this priced for your business?

Get my ads plan Call (225) 505-3834

How it works

Fixed quote. Fixed timeline. Yours when it’s done.

01
15-minute call
Your close rate on inspections, what a replacement nets, the towns you work, and whether an existing ad account has history worth keeping.
02
Size the budget from the job
Budget worked back from close rate and job value, with Local Services Ads eligibility checked.
03
Price in writing
Flat management fee, month to month. Ad spend stays in your account, in your name.
04
Build in the off-season, launch when it matters
Tracking and pages first, surge campaign built and paused, off-season campaign running. When the storm hits, it turns on.

400+ clients served

Trusted by the businesses we build for.

Pause logos

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Google reviews

What clients actually said.

Real Google reviews, five stars, with the year each was left.

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“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026
“Best service around!!”
Inkya TattoosGoogle review, 2026
“Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026
“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026
“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026
“Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026
“Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026

Fixed quote in writing, before any work starts.

Get my ads plan Call (225) 505-3834

Why businesses hire us

Veteran-owned, in Denham Springs since 2018.
Fixed quote before we start. No hourly surprises.
You talk to the people who do the work.
Rather pay monthly? Grow for roofing contractors: the website, CRM and follow-up in one plan.
Published pricing and a free 15-minute discovery call.
Tight budget? Tell us your story. We listen before we decide what is possible.

The short answer

Google Ads for roofing contractors work best as a seasonal instrument, because paid search is the only lever that moves the same week the hail does. We build a surge campaign in the off-season and leave it paused so it can go live within a day of a storm, draw geography around the damage swath, and let Local Services Ads carry near-me demand. Off-season spend drops to repair, inspection, and commercial terms.

Common questions about pay per click for roofing contractors

What should a roofing company spend on Google Ads?

Work backward from a signed job. If a replacement nets you several thousand dollars and one in four inspections signs, you can carry a high cost per lead. We size budget from your close rate and job value on the discovery call instead of quoting a package.

Are Local Services Ads better than regular search ads?

They do different work. Local Services Ads sit above the text ads, charge per lead rather than per click, and require Google's screening. Text ads let you control the message and the landing page. Most roofers should run both, with the screened ads carrying near-me demand.

How fast can ads turn on after a storm?

Within a day if the campaign was built in advance. From scratch it is closer to a week once you count account setup, policy review, landing pages, and tracking. That gap is exactly why we build the surge campaign in the off-season and leave it paused.

Why is our cost per click so high?

Because you are bidding against every roofer in three states plus the crews who followed the weather in. Cost per click is not the number to manage. Cost per signed job is, and it improves through better negatives, tighter geography, faster answering, and pages that convert.

Do we need a separate landing page for ads?

Yes, for anything beyond small repair spend. The page has to match the ad, load fast on a phone, explain the claim step, show the license number, and offer one action. Sending paid clicks to the homepage is the most common waste we find.

Can you work with our existing Google Ads account?

Usually yes, and we prefer it. Your conversion history has real value. We audit what is there, keep what performs, and rebuild what does not. Either way the account stays in your name and you keep full access to it.