BlakSheep Creative was brought on board by Better Built Contractors to help give their website a fresh, new look. We started by working closely with the client to understand their goals and objectives for the redesign. Based on that information, we developed a creative direction to achieve those goals and reflect the company’s brand identity.
Goals
Goals for the redesign included creating a modern, responsive website design that was easy to navigate and would help convert visitors into leads.
We sat down with the Better Built team and got an idea of their website’s desired goals:
- What do you want people to do when they come to your site?
- What kind of conversion rate are you hoping for?
- What feeling do you want people to have when they visit your site?
After getting a better understanding of their goals, we were able to start working on the creative direction.
Creative Direction
The company’s existing branding inspired the creative direction we developed for the project. We used clean, modern lines and a minimal color palette to create a professional and sleek look.
Once Gage and his team approved the creative direction, our designers set to work on creating the new website design.
Website Design
The new website design features a clean, easy-to-navigate layout with clear calls to action. The responsive design ensures that the website looks great on all devices, and the use of strong visuals helps Better Built Contractors stand out from their competition.
Additionally, this website featured:
Services Pages for SEO
The roofing industry is saturated with companies competing for the top spot in search engine results. To help Better Built Contractors rank higher in search results, we designed and developed service pages for each service. These pages are optimized for SEO and include keyword-rich content, metatags, and titles.
Location Pages for SEO
Any service-based company needs location pages to rank higher in search results for their service area. For Better Built Contractors, we designed and developed location pages for each city they serve. These pages are also optimized for SEO and include keyword-rich content, metatags, and titles.
Blog Posts for Lead Generation
In addition to service pages, we also designed and developed blog posts to help generate leads. These blog posts are informative and offer valuable tips and advice for homeowners.
Lead capture forms are included in each blog post, making it easy for visitors to get in touch with Better Built Contractors.
Clean Code for Fast Loading Times
A website’s loading speed is important for two reasons: first, it impacts the user experience, and second, it affects search engine ranking. We wrote clean code and optimized images to ensure the website loads quickly.
The Result: A Website That Meets Goals and Converts Visitors into Leads
The new website is a powerful marketing tool that will help Better Built Contractors attract new business and convert visitors into leads. Thanks to the responsive design, the website is easy to use on all devices, and the clear calls to action make it easy for visitors to get in touch with the company.
The informative blog posts and service pages are also beneficial for lead generation and SEO purposes. Overall, the new website is a powerful marketing tool that will help Better Built Contractors achieve their business goals.
Do you need help with your website? Contact us today or visit our web design services page to see how we can help!
