Rooted Studio Salon: A Ground-Up Website Launch for a Boutique Beauty Brand
Rooted Studio Salon, a new one-chair salon in Mt. Juliet, TN, trusted BlakSheep Creative to launch its first website—a digital home as polished and intentional as its services. Rooted, founded by industry veteran Carla Martinez Felker, is more than a salon. It’s a space grounded in faith, family, and personalized service. The new site reflects that vision through handcrafted design, clarity in messaging, and intentional brand storytelling.
Built for Beauty, Designed for Growth
Rooted’s brand isn’t just about hair—it’s about wholeness, confidence, and connection. Our design team translated this into a modern, welcoming website that exudes the same care and attention guests experience in the chair.
- Bold typography and an earthy color palette to reflect the brand’s grounded, nature-inspired ethos.
- Mobile-first performance for clients booking on the go.
- Interactive booking CTA that drives conversion without distraction.
- Service grid with thoughtful copy for each offering, written to speak directly to Rooted’s ideal client.
- Gallery page that doubles as a digital portfolio of Carla’s artistry.
Wellness Meets Web Design
Owner Carla Martinez Felker brings over 23 years of salon experience to Rooted. Committed to intentional beauty, she uses clean, cruelty-free Simply Organic Beauty products and takes pride in treating every guest like family. Our site copy authentically captures her philosophy, avoiding industry jargon while educating clients on what makes Rooted unique.
“The website is an extension of our studio—it honors our values, speaks to our guests, and feels exactly like what I envisioned for Rooted. BlakSheep Creative took every idea I had and brought it to life better than I imagined.” — Carla Martinez Felker, Owner
Personalized Content and Conversion Focus
We didn’t just build a site—we built a scalable platform to support Rooted’s growth. Our SEO-friendly structure, built-in form system, and dynamic gallery ensure the salon’s story continues to evolve.
- SEO-optimized structure and clean sitemap
- Newsletter opt-in to support audience building
- Clear operating hours, embedded map, and contact info for local SEO
- Pages crafted to match the studio’s values of transparency and professionalism
Elevating a Solo Stylist Into a Studio Brand
Rooted’s website launch isn’t just a milestone—it’s the first chapter in a growing brand’s story. BlakSheep Creative was honored to partner with Carla in setting a strong digital foundation that will grow as the salon does.
From the gentle tone in the privacy policy to the seamless booking journey, every click is infused with Carla’s care and intention. The new site sets Rooted apart in the Mt. Juliet market while remaining authentic to its founder’s voice.
Ready to Launch a Brand that Feels Like Home?
If you’re opening a salon, boutique, or small business and want a site that reflects your story, values, and vision, let’s talk. Contact us today or explore our web design services to see how we can bring your brand to life.
