Roof Rescue Case Study: 86 Roofing Jobs From Google and the Website

Roof Rescue is a roofing company in Zachary, Louisiana, founded by Chase Lord, a firefighter who went from running into burning buildings to fixing the roofs above them. We designed the company's website in 2024 and have kept working on it since.

Most case studies stop at clicks. Roof Rescue tracks where every job comes from, so this one goes further: how many jobs Google and the website brought in.

What We Built

The site follows the way we build websites for roofing contractors: each roofing service on its own page, with a project gallery, customer reviews and a blog for homeowners dealing with storm damage and insurance claims. It works the same on a phone as on a desktop.

The second piece of work is one a visitor never sees. Every lead form on the site used to send an email and nothing else, so a lead reached the company's CRM only if someone retyped it. In August 2026 we connected the forms to JobNimbus, the system Roof Rescue runs its jobs in. A request for a free inspection now arrives as a contact, tagged with the form it came from, without anyone copying it over.

When that went live we checked the older submissions against the CRM and found real homeowner inquiries that had never been entered. We added 43 of them, each marked as a past lead with its original date.

"We always knew the website brought in work. Now every request lands in the same place we run our jobs, and we can see which ones turned into roofs."

Chase Lord, Founder, Roof Rescue LLC

Where the Jobs Came From

Roof Rescue recorded 252 jobs between October 3, 2025 and October 2, 2026. This is how they break down by source.

Source	Jobs
Google and the website	86
Referral	76
Repeat customer	28
Facebook	21
Friend or family	18
Networking group	9
Other	14
All jobs	252

Google and the website account for one job in three, split almost evenly between roof replacements and repairs.

Close to Home

Zachary is where Roof Rescue is based and where most of its work is. 101 of the 252 jobs were in Zachary. Baton Rouge, Clinton, Central, Baker, Jackson, Ethel and Slaughter follow.

The Google Business Profile

For a local roofer, the Google Business Profile that appears beside the map is often the first thing a homeowner sees. From May through September 2026, Roof Rescue's profile recorded 432 interactions, up 50% on the same five months of 2025:

	Count
People who viewed the profile	2,288
Direction requests	268
Website clicks	123
Calls	41

Seven in ten of those views came from Google Search, and the rest from Google Maps.

Visits to the Website, and the Ads We Run

Google Analytics recorded 7,657 visits to the Roof Rescue website between October 3, 2025 and October 2, 2026. Google search sent 2,821 of them: 1,958 through the search ads we manage for the company and 863 from unpaid results. Whichever way a homeowner arrived, they landed on the same site, with the same service pages and the same request forms.

Search Results

From October 3, 2025 through October 2, 2026, the website appeared in Google results 303,312 times and was clicked 513 times.

Month	Impressions	Clicks
October 2025	19,576	32
November 2025	21,529	36
December 2025	24,926	35
January 2026	23,752	44
February 2026	21,037	47
March 2026	25,587	61
April 2026	26,543	42
May 2026	28,618	49
June 2026	31,695	52
July 2026	28,257	44
August 2026	24,412	44
September 2026	23,350	25

Google reported 5,362 different searches for the site that do not include the company name. 1,221 of them rank on page one and 501 rank in the top three. "Roofers near me" sits at an average position of 9.1 and "roof repair near me" at 9.7.

The searches that name Zachary, such as "roofers zachary la" and "roofing company zachary la", sit near position 20. That is page two, and moving them to page one is the next piece of work.

What Other Businesses Can Take From This

Count jobs, not clicks. Roof Rescue's website drew 513 clicks from search in a year, a small number. The same year, Google and the website produced 86 jobs. A local service company is found on the map and on its profile as much as on its website, and only a record of where each job came from shows that.

Send every form to the place you run your work. A lead that waits in an inbox to be retyped is a lead that gets lost. Roof Rescue had 43 of them.

Name your home town on its own page. Roof Rescue does four in ten of its jobs in Zachary, and its Zachary searches still have room to climb.