Google Ad Grants Management for Nonprofits

The grant is Google’s. Google decides eligibility through Google for Nonprofits, and the ad spend comes from the grant, not from your budget.
Click-through rate is the rule that quietly ends grant accounts. Two consecutive months below 5% and Google temporarily deactivates the account.
Accounts created since April 2019 need at least one conversion a month, so tracking a real action, like a donation, a volunteer signup, or a request for help, is required.
Keywords should match what people type when they need help or want to give, not the organization’s name or the internal title of a program.

What keeps the phone quiet

Why most Ad Grants accounts stop running.

Deactivated, and nobody noticed

The click-through rate drifted below 5% in the spring and stayed there. Two months later Google switched the account off. The volunteer who set it up had moved on, so the first sign was a board member asking why the ads disappeared.

Tracking that tracks nothing

Conversion tracking was never set up, or it points at a thank-you page nobody reaches. The account cannot show a single donation, signup, or call for help, and Google’s rules expect conversions to be recorded every month.

Ads for people who were never coming

Campaigns bid on the organization’s name, on vague words like charity, and on the whole country for a program that serves one community. The grant gets spent on clicks that could never become a volunteer, a gift, or a family helped.

What you get

Built to book the job.

Google for Nonprofits and account setup

We walk you through Google for Nonprofits and set up the Ad Grants account in the organization’s name, with logins your staff and board control, not a volunteer’s personal email.

Keywords people actually type

Two sets of campaigns: one for people looking for the help you offer, in their own words, and one for people looking to volunteer, give, or attend. Names and jargon stay out.

Click-through rate kept above the line

A monthly review of every campaign against the 5% rule. Keywords and ads that drag the rate down get rewritten or paused before they put the account at risk.

Conversion tracking on real actions

Donations, volunteer signups, calls, and requests for help tracked as conversions, so the account meets Google’s rules and the board sees what the grant produced. Follow-up with Grow for Nonprofits

Bidding and location settings by the rules

An automated bid strategy on every campaign, such as Maximize conversions or Target CPA, and location targeting drawn around where your services are actually useful.

Pages the ads can land on

An ad is only as good as the page behind it. If the program page cannot answer who qualifies or take a gift on a phone, we fix that first. Nonprofit web design

Work we shipped

Cajun Navy 2016 Website Project

See the project →

Tell us about the organization.

Tell us your story Call (225) 505-3834

How it works

Scope in writing. Fixed timeline. Yours when it’s done.

01
15-minute call
What your programs are, who you serve and where, and whether you already have an Ad Grants account or are starting from scratch.
02
Account check
For an existing account, we read it against Google’s compliance rules and tell you what is out of line. For a new one, we start with Google for Nonprofits.
03
Scope in writing
The grant is Google’s and free to the organization. Our management is billed like any other service, at normal or reduced rates, sometimes pro bono. You get the campaigns, the conversions we will track, the scope, and the price in writing before anything changes.
04
Build, watch, report
Tracking live first, then campaigns. Each month we check the click-through rate and conversions, adjust, and send a short report the board can read.

Trusted by the businesses we build for.

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Google reviews

What clients actually said.

Real Google reviews, five stars, with the year each was left.

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“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026
“Best service around!!”
Inkya TattoosGoogle review, 2026
“Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026
“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026
“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026
“Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026
“Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026

Fixed quote in writing, before any work starts.

Tell us your story Call (225) 505-3834

Why nonprofits work with us

Veteran-owned, in Denham Springs since 2000.
Normal or reduced rates for nonprofits, and a lot of pro bono work. Scope and price in writing before we start.
You talk to the people who do the work.
How we work with nonprofits, on one page.
A free 15-minute discovery call to start.
Leave this place better than we found it. Tell us your story. We listen before we decide what is possible.

The short answer

Google Ad Grants gives qualifying nonprofits access to up to $10,000 a month in search ads shown on Google.com. Keeping it means following Google’s rules: a 5% click-through rate each month, conversion tracking, an automated bid strategy on every campaign, and location targeting that fits where your services are useful. We help you through Google for Nonprofits, build campaigns around what people actually search, and manage it at normal or reduced rates, sometimes pro bono.

Common questions about pay per click for nonprofits & ngos

What is Google Ad Grants?

A Google program that gives qualifying nonprofits access to up to $10,000 per month in search ads shown on Google.com. The ads appear when people search, so they can reach someone looking for the help you offer or a supporter looking for a cause, as long as the account follows Google’s rules.

Is our nonprofit eligible for Ad Grants?

Google decides eligibility through Google for Nonprofits, so that is where the answer comes from, not from us. We can walk your team through the application and the account setup. If Google approves the organization, we build campaigns that keep the account in good standing from the first month.

Why was our Ad Grants account deactivated?

Usually it broke one of Google’s compliance rules, such as a click-through rate below 5% for two consecutive months, missing conversion tracking, a month with no conversion on a newer account, campaigns without an automated bid strategy, or location targeting that does not fit where you serve. We read the account and tell you which.

How much does Ad Grants management cost?

The grant is Google’s and costs the organization nothing. Our management of the account is billed like any other service, priced in writing after a 15-minute call at our normal or reduced rates, and sometimes we do it pro bono. Paid Google Ads you run outside the grant are the organization’s own spend, in its account.

Should the ads target donors or the people we serve?

Both, in separate campaigns. Someone needing help searches in plain words about their problem, often on a phone. A supporter searches for ways to volunteer or give. Mixing them in one campaign muddies the keywords and the landing pages, and the click-through rate usually pays for it.

What counts as a conversion for a nonprofit?

An action that matters to the mission: a completed donation, a volunteer signup, an event registration, a call, or a request for help through a form. We track the ones your organization actually uses, so the account records real results and the board sees what the grant did each month.