Google Business Profile for Nonprofits

Category comes first. Choose the one that names the service people search for, such as Food bank, rather than relying on Non-profit organization alone.
A shelter or confidential location must never show its address. Sometimes the safest setup is a profile for the administrative office, and sometimes it is no public profile at all.
Hours are where nonprofits lose people. Office hours, program hours and drop-off windows are different, and the profile should show the one people are driving to.
Recent photos and event posts tell donors and families that you are still operating, which a profile untouched for years cannot.

What keeps the phone quiet

Why people cannot find your door, or find the wrong one.

Listed as just a nonprofit

The profile says Non-profit organization and nothing else. A family searching for a food pantry, or a donor looking for somewhere to drop off clothes, is shown the listings that picked the category for what they actually do.

Hours for the office, not the program

The profile shows office hours on weekdays. The pantry runs on Tuesday evenings, the drop-off dock closes at noon on Saturdays, and nobody can tell either from the listing. People arrive at locked doors and stop trusting the profile.

An address that should not be public

Someone set up the profile years ago with the street address of a safe house, or a visitor’s photo shows the building. A location that has to stay confidential now sits on a map for anyone to find.

Billy ZacharyNonprofit founder · Google review, 2020

What you get

Built to book the job.

The category for what you actually do

A primary category that names the service people search for, with secondaries only for programs you really run. Non-profit organization can stay as a secondary, but on its own it describes nothing a searcher typed.

Hours for programs and drop-off

Regular hours for the door people walk through, extra hour types such as pickup where Google offers them for your category, and special hours set ahead of holidays and closures. Program schedules that shift week to week go in posts.

Address, service area, or no profile

Public sites show their address. Programs that go to people show a service area. Shelters and confidential locations never show an address; we decide with you whether the office gets a profile instead or none at all, and we watch suggested edits and visitor photos that could reveal a location.

Events and drives on the listing

Event posts for the gala, the coat drive, the volunteer day and the giving day, with the date, the time and a link to sign up or give, so the profile shows what is happening this month.

Photos of the work

The drop-off entrance, volunteers at work, the van, the team and your events, all with permission and nothing that identifies the people you serve. Never stock photos.

Questions answered before they are asked

Who qualifies, what to bring, which donations you accept and whether anything costs money, answered on the profile where Google allows it and on your website, so the same answer appears everywhere.

Reviews, handled with care

The profile is where your rating shows. Asking supporters for reviews and answering them without revealing who you serve is its own job. Reputation management for nonprofits

Work we shipped

Cajun Navy 2016 Website Project

See the project →

Tell us about the organization.

Get my profile review Call (225) 505-3834

How it works

Scope in writing. Fixed timeline. Yours when it’s done.

01
15-minute call
What you run, where people come to you and where you go to them, which locations must stay private, and who controls the profile today.
02
Audit
Category, address and service area settings, every set of hours, photos, pending suggested edits, and any duplicate or abandoned listings under your name.
03
Scope in writing
We do a lot of nonprofit work pro bono, and most projects are at our normal or reduced rates. The price, what gets fixed and what gets kept current each month is written down before we start.
04
Fix, then keep it current
Privacy and category fixes first, then hours, photos, event posts and answered questions, with a short monthly readout of calls, direction requests and website clicks.

Trusted by the businesses we build for.

Pause logos

Proof beats promises

The Legion Fund: New Website Development

The Legion Fund is a non-profit organization that provides assistance to veterans and members of the 5th Special Forces Group (Airborne), an elite Green Beret u

1031 Consortium Nonprofit’s Website Update

BlakSheep Creative has launched a new website for 1031 Consortium, a nonprofit in Baton Rouge, LA. The new site features improved navigation and an easier user

Pinnacle Search and Rescue First Responder Website Design

When Cajun Navy 2016 rebranded and changed its name to Pinnacle Search and Rescue, they needed a new first responder website. We created an awesome website for

Google reviews

What clients actually said.

Real Google reviews, five stars, with the year each was left.

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“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026
“Best service around!!”
Inkya TattoosGoogle review, 2026
“Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026
“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026
“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026
“Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026
“Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026

Fixed quote in writing, before any work starts.

Get my profile review Call (225) 505-3834

How you can buy it

By the project, or one monthly plan.

By the project

One job, scoped and priced in writing before work starts: a website, a profile cleanup, a link campaign, a press release. You pay for the work, and everything we build is yours.

The monthly plan

$500 a month · 12-month plan, website build fee waived

Get found

Your website, built, hosted and maintained
Google Business Profile optimization, with 3 posts a week
Local SEO: on-page work, technical fixes and schema
Keyword research, and rank tracking on up to 100 keywords
75+ citations on Google, Bing, Apple Maps and directories
AI search visibility, so assistants can name you

Get trusted

4 SEO articles a month, guaranteed
6 guest-post backlinks a month from relevant sites
1 press release a month, written and distributed
Review requests after every job, and a reply to every review
Social media posting on 3 platforms

Stay in the loop

A monthly report on rankings, traffic and leads
A monthly strategy call, direct with the people doing the work
You own the site, domain and content

Pay-per-click ads are managed separately, and ad spend stays in your own account.

Text-back on every missed call, automatic follow-up and call tracking come with Grow, our platform. See Grow.

If the price is what stands between you and getting started, tell us your story. Pennies on the dollar when we can.

Why nonprofits work with us

Veteran-owned, in Denham Springs since 2000.
Normal or reduced rates for nonprofits, and a lot of pro bono work. Scope and price in writing before we start.
You talk to the people who do the work.
How we work with nonprofits, on one page.
A free 15-minute discovery call to start.
Leave this place better than we found it. Tell us your story. We listen before we decide what is possible.

The short answer

A Google Business Profile for a nonprofit is the listing people see when they search for help nearby or for a place to drop off donations. We set the category that matches what you actually do, publish hours for programs, offices and drop-off, keep the address of shelters and confidential locations off the map, post events, add real photos and answer common questions. Normal or reduced rates, sometimes pro bono.

Common questions about google business profile for nonprofits & ngos

What Google category should a nonprofit use?

The one that describes the service people search for. A food bank should be Food bank, a thrift store Thrift store, and so on, with Non-profit organization as a secondary if it fits. Add secondaries only for programs you actually run. A long list of loosely related categories weakens the listing rather than helping it.

Should a shelter have a Google Business Profile?

Not with its address. A shelter or any location that must stay confidential should never appear on a map. Often the right setup is a profile for the administrative office, or no profile at all, with the program described on your website. We make that call with your director, not on our own.

Can we show different hours for programs and donation drop-off?

Partly. Regular hours should match the door people come to most. Google offers extra hour types, such as pickup or senior hours, for some categories, and we set those where they exist. Program schedules that change week to week go in posts and on your website, and holiday closures go in special hours ahead of time.

Can we post our events on the profile?

Yes. Event posts carry a title, dates and a link, so the gala, the coat drive or the volunteer day shows on the listing with a way to register or give. We post them ahead of each event and replace them after, so the profile never advertises something that already happened.

What photos should a nonprofit add?

The entrance and drop-off point so people find the right door, volunteers at work, your team, vehicles, and events, all with permission. Leave out anything that identifies the people you serve, and anything showing a confidential location. Real photos of the work tell donors and families you are active; stock images tell them nothing.

Do you charge nonprofits for profile work?

Usually. Profile work is a one-time setup or part of the 12-month plan, priced in writing after a 15-minute call, at our normal or reduced rates, and sometimes pro bono. The profile itself is free from Google, and the organization keeps ownership of it and every login.