By Clint Sanchez · Published · Updated · 3 min read
Quick answer
Between October 3, 2025 and October 2, 2026, the 10/31 Consortium website drew 5,927 clicks and 396,915 impressions from Google search at an average position of 8.4. 3,631 searches that do not include the company name rank on page one, and 2,610 rank in the top three.
Key takeaways
- 5,927 clicks and 396,915 impressions from Google search between October 3, 2025 and October 2, 2026.
- 3,631 non-branded searches rank on page one, and 2,610 rank in the top three.
- Monthly clicks ran from 126 to 3,321, with the high point in October 2025.
- "fifolet halloween festival" ranks at an average position of 3.5.
- The top page by clicks, fifolet halloween festival, brought 2,039 clicks.
- Google Analytics recorded 7,640 visits from organic search in those twelve months, 24% of all visits to the site.
The 10/31 Consortium is a Baton Rouge nonprofit built around Halloween: the Fifolet Halloween Festival, a parade, and free costumes for kids.
We built its website, with a blog and an online store. An organization like this lives on one month of the year, and the site has to be ready for it. Here are the last twelve months.
What We Built
The site gives each program its own page: the festival, the parade, the costume giveaway. Around those sit pages on Halloween history and Louisiana folklore, which keep the site visible the other eleven months and bring in readers who then find the events.
“BlakSheep Creative understood that our website could not simply promote an event. It needed to help people find everything we do. In the last year our site appeared nearly 400,000 times in Google search and generated almost 6,000 organic clicks. When October arrives, people searching for Halloween events, the Fifolet Halloween Festival, costumes, and Louisiana Halloween information are finding us.”
Kelley Stein, Co-Founder and CMO, 10/31 Consortium
Search Results: 5,927 Clicks
From October 3, 2025 through October 2, 2026, the site appeared in Google results 396,915 times and was clicked 5,927 times. That is a click-through rate of 1.5% at an average position of 8.4.
| Month | Impressions | Clicks |
|---|---|---|
| October 2025 | 139,920 | 3,321 |
| November 2025 | 44,424 | 312 |
| December 2025 | 35,027 | 172 |
| January 2026 | 39,364 | 208 |
| February 2026 | 48,379 | 197 |
| March 2026 | 24,261 | 186 |
| April 2026 | 18,564 | 144 |
| May 2026 | 15,408 | 178 |
| June 2026 | 11,776 | 126 |
| July 2026 | 8,265 | 227 |
| August 2026 | 4,361 | 223 |
| September 2026 | 6,405 | 560 |
The Searches That Bring Customers
Google reported 4,947 different searches for this site that do not include the company name. 3,631 of them rank on page one and 2,610 rank in the top three.
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| fifolet halloween festival | 3.5 | 904 | 467 |
| halloween parade baton rouge | 3.8 | 803 | 155 |
| free halloween costumes for kids | 3.9 | 752 | 128 |
| free costumes | 3.9 | 1,884 | 112 |
| free halloween costumes | 6.5 | 3,146 | 147 |
| baton rouge halloween parade | 5.8 | 620 | 61 |
| fifolet | 5.6 | 3,698 | 64 |
| history of trick or treating | 9.1 | 3,450 | 22 |
The Pages Doing the Work
| Page | Impressions | Clicks |
|---|---|---|
| Fifolet Halloween Festival | 25,035 | 2,039 |
| Free costumes | 18,004 | 753 |
| Home page | 11,476 | 620 |
| History of trick or treating | 99,936 | 500 |
| History of the rougarou | 59,444 | 355 |
5,927 clicks and 396,915 impressions from Google search between October 3, 2025 and October 2, 2026.
What Search Visitors Did
Search Console counts clicks from Google. Google Analytics counts what happens after the click. Between October 3, 2025 and October 2, 2026, Analytics recorded 7,640 visits to the 10/31 Consortium website from organic search, 24% of its 32,203 visits.
59% of those search visits were engaged, meaning the visitor stayed on the site, opened a second page or took an action.
The Ads We Run
We also run the Consortium's social media ads, which send people to the same website. Between October 3, 2025 and October 2, 2026, Analytics recorded 4,051 visits from those ads.
What Other Businesses Can Take From This
Seasonal organizations need to own their season. In October 2025 the site recorded 3,321 clicks, more than the next eleven months combined, and it ranks at position 3.5 for its own festival and on page one for "halloween parade baton rouge."
The history pages are the off-season engine. Pages on trick or treating and the rougarou drew 99,936 and 59,444 impressions, keeping the Consortium in front of readers all year.
The project itself is in our portfolio: 10/31 Consortium website project. If you want the same kind of result, start with our website design for nonprofits, or see how we approach search engine optimization.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common Questions About the 10/31 Consortium Results
Short answers to the questions that come up most on this topic.
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What keeps a seasonal site visible the rest of the year?
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