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Business Owners: Why People May Be Laughing at your Wix Website

By Clint Sanchez · Published · Updated · 6 min read

wix business website feat1080

Quick answer

Wix is a poor choice for a business website because its templates look dated, customization is limited, free plans show Wix ads, free sites are capped at 500MB of storage and bandwidth, there is no export feature so leaving means rebuilding from scratch, and Wix's terms leave the business without real ownership. Since 38% of people stop engaging with an unattractive site, those limits cost customers.

Key takeaways

  • According to HubSpot, 38% of people stop engaging with a website if the content or layout is unattractive.
  • In a study of user trust in health websites published by the ACM, 94% of participant feedback was about design.
  • Free Wix plans display Wix ads, which visitors read as a sign the business is not serious.
  • Free Wix sites are limited to 500MB of storage and 500MB of bandwidth, which 20,000 single-page visits can exhaust.
  • Wix has no export feature, so switching platforms means rebuilding the site from scratch.
  • Wix's terms of use leave the platform, not the business, in control of the site.
  • Businesses that move from Wix to WordPress typically gain better SEO, design, and control, but the migration is not simple.

Around Livingston Parish, a lot of businesses launched a free Wix site in a weekend and never touched it again. The Wix ad banner is still there, the phone number is old, and the storage cap means the project photos never got uploaded. When a customer in Denham Springs compares that site with a competitor's, the free site is the one that costs money.

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When you’re a business owner, first impressions are key. You want potential customers and clients to take you seriously, and see you as an authority in your industry. Unfortunately, if you’re using Wix for your business website, that may not be the case.

38% of people will stop engaging with a website if the content or layout is unattractive.

People may even laugh at your website because it looks unprofessional. Ok maybe they won’t actually laugh out loud, but they will definitely think it looks cheap and amateurish.

Wix may be tempting to use because it’s free and easy to set up. But if you want your business to look its best, you need a website that’s been designed by professionals.

Here are 7 reasons why using Wix for your business website is a mistake:

These are just a few of the reasons why you should avoid using Wix for your business website. If you want to be taken seriously, and look like an authority in your industry, invest in a website that’s been designed by professionals. It will make all the difference in how potential customers perceive your business.

Even walk-in businesses like auto title and notary services need professional websites to look credible and attract clients. See why DIY just doesn’t cut it.

Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.

bad website design wix example
bad website design wix example

1. Unprofessional Look and Feel

Better UI could raise your website’s conversion rate by 200%, and better UX design could yield conversion rates of up to 400%.

Look at the website above in the image above. It looks dull and boring.

The average Wix site looks like it was made in 2010. This is because the templates and designs are outdated and not on par with current web design trends. If you want your website to look modern and professional and convert visitors into customers, you need to steer clear of Wix.

2. Lack of Customization

Researchers investigated how various design and information content elements impact users’ trust in internet healthcare sites. The look and feel of the website were identified as the most important factor determining first impressions.

Of all the feedback the test participants gave, 94% was about design.

How’s this relate to Wix you might be asking?

Well, with Wix you are severely limited in how you can customize your website. This lack of customization makes it difficult to create a website that truly represents your brand and sets you apart from your competitors.

3. Lack of Control

With Wix, you’re limited in what you can do with your website.

You can’t make major changes or customize your site without upgrading to a paid plan. This means that if you want to change your website’s design or add new features, you may run into some challenges.

Whereas with something like WordPress, you have full control over your website. You can make whatever changes you want, whenever you want.

4. Wix Ads

Unless you upgrade to a paid plan, your website will include Wix ads. These can be distracting and make your site look less professional.

wix not for business remove ads
wix not for business remove ads

“When I visit a website and see a big banner ad, it makes me less likely to take that website seriously,” says one user. “I can’t hit the back button fast enough.”

So if you want to keep people on your website and avoid having them think your business is a joke, you need to get rid of the ads.

5. Limited Storage and Bandwidth

Wix websites come with limited storage and bandwidth. This means that if your website starts to get a lot of traffic, you may be in trouble.

Free Wix sites come with (up to) 500MB of storage and (up to) 500MB bandwidth.

Here’s what will take up 500MB of storage:

  • 24,000 average-sized website pages
  • 250 high-resolution product photos
  • 5 minutes of HD video

What about 500MB bandwidth?

  • Just 20,000 visitors viewing just 1 page each will use up your entire 500MB.
  • Or 10,000 visitors viewing 5 pages each.
  • Or 5,000 visitors viewing 10 pages each.
wix busineess site free vs paid storage
wix busineess site free vs paid storage

If you want your website to be able to handle a lot of traffic, you need unlimited storage and bandwidth. Wix doesn’t offer this with their free plan.

6. Difficult to Switch Platforms

If you decide you want to switch to another platform, it can be difficult to move your Wix website.

Because WIX is a proprietary platform, they make it deliberately hard to leave.

Wix does not allow you to export your content as a PDF, and they do not have an export feature. This means that if you want to switch platforms, you’ll have to start from scratch.

We can’t tell you the number of websites we’ve converted from WIX to WordPress. It’s a pain, but in the end, our clients end up with a much better website.

Their SEO is improved, the design is better, and they have a lot more control.

But it’s not an easy process to switch platforms.

7. You’re Not Really the Owner

You own the words and images you upload, but the website itself runs on Wix’s proprietary platform under Wix’s terms of use, and it cannot be exported to another host. If your account is suspended or the product changes, the site goes with it.

And if they do delete your site, you won’t be able to get it back.

You won’t be able to get lost revenue from a down website.

You won’t have a chance to save your content.

Your competitors will be happy to take your place.

And they’ll laugh at you while they do it.

When you use Wix, you’re giving up a lot of control. And you’re taking a big risk.

Is it Really Worth it?

We don’t think so.

There are much better options out there. Options that will give you the control you need to build a successful website.

If you want your website to look modern and professional and convert visitors into customers, you need to steer clear of Wix. You should also avoid the “next big thing” in DIY shortcuts: read why AI-generated websites hurt your business just as much as these outdated templates.

Instead, invest in a website designed by professionals that will help you get noticed from your competitors.

Your business is worth it.

Don’t risk your business’s reputation by using Wix. Invest in a quality website today.

Get a Free Website Consultation

If you’re not sure where to start, we can help. We offer a free, no-obligation consultation to businesses in need of a new website.

During the consultation, we’ll discuss your business goals and come up with a plan to help you achieve them. Contact us today to get started.

Here at BlakSheep Creative, our mission is simple: to help businesses grow. We achieve this by building websites that are beautiful, user-friendly, and effective.

If you’re interested in working with us, we’d love to hear from you. Contact us today or fill out the form below for a free consultation.

Thinking about a new website, redesign, or rebuild? Talk through the project before you spend a dollar, 15 minutes, no sales pitch.

About the author

Clint Sanchez, founder of BlakSheep Creative

Clint Sanchez

Founder & Lead Developer · Denham Springs, LA

Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.

  • Veteran-owned
  • Firefighter-owned
  • IAFF Local 557

More about ClintLinkedIn ↗(225) 505-3834

Common questions about web design & development

Is Wix good enough for a small business website?
For a hobby page, maybe. For a business that wants to be taken seriously, no. Templates look dated, customization is limited, free plans show Wix ads, storage and bandwidth are capped, and you cannot export the site if you outgrow it. A professionally designed site avoids all of those limits.
Can I move my Wix website to WordPress?
Yes, but not with an export button, because Wix does not provide one. The content has to be rebuilt on the new platform. The post's authors have converted many Wix sites to WordPress and report better SEO, design, and control afterward, along with a migration that takes real work.
Why do Wix ads matter on a business site?
Because visitors judge the business by them. A large platform banner signals a free site, and users say it makes them take the business less seriously and leave faster. Removing the ads requires a paid plan, which erases the main reason people chose Wix in the first place.
How much traffic can a free Wix site handle?
Free Wix sites come with up to 500MB of storage and 500MB of bandwidth. That bandwidth is used up by about 20,000 visitors viewing one page each, 10,000 viewing five pages, or 5,000 viewing ten. A business site that starts to get traffic will hit that ceiling.
Do I own my website if I build it on Wix?
Not in the way you own a site on your own hosting. The post cites Wix's terms of use to argue the platform controls the site and can remove it, and because there is no export, a removed site cannot be recovered. That is a large risk for a business that depends on its website for revenue.
What should a business use instead of Wix?
A platform that gives full control, such as WordPress on your own hosting, built by professionals around your brand and goals. It costs more up front than a free builder, but it can be customized, scaled, and moved, and it does not carry ads or storage caps that limit the business.

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