Navigating Google’s Latest Algorithmic Turbulence: SEO Insights for September 12th, 2023

Dive into the SEO tremors following the Google August 2023 update. Discover expert insights, tracking tool data, and actionable strategies to navigate the changes.
navigating google's latest algorithmic turbulence seo insights for september 12th, 2023
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Google Search Ranking Update Volatility Tremors Around September 12th

In the ever-evolving digital marketing and SEO landscape, staying ahead of the curve is not just a choice but a necessity. Today, we delve into the seismic shifts reverberating through the digital world, specifically focusing on the Google Search Ranking Update that has sent shockwaves through the SEO community around September 12th, 2023.

Early Signs of Disruption

Only a few days ago, we witnessed the completion of the Google August 2023 core update, which concluded its rollout on September 7th. However, the tranquility was short-lived. Almost like clockwork, the first tremors of what could be a significant algorithmic shift began on the morning of September 12th and have continued unabated until today.

For those of us entrenched in the world of SEO, these tremors are hardly new. Google’s search algorithm has become synonymous with volatility, keeping digital marketers on their toes. But when the chatter among SEO experts aligns with the observations made by automated Google tracking tools, it raises intriguing questions about the magnitude and significance of these fluctuations.

Unraveling the Chatter

If you’re wondering what the SEO community is saying about these recent developments, you’re in good company. Early observations from webmasters and SEO professionals have been buzzing on platforms like Twitter and WebmasterWorld and even in the comments section of various SEO-related websites.

Here are some snippets of the chatter that provide a glimpse into the turbulence:

  • “Huge drop today… Same for me today. On my page, it’s Google Discover, since the update, very low…”
  • “Today + 2000 keywords but – 8% of traffic. Mah 10,000 keywords and currently -35% of traffic. I win..”
  • “There is definitely no way these clowns are done with their never-ending update. Too much fluctuation. AGAIN.”
  • “Every single update my site is hit with a downward spiral. Knew they had not finished messing around.”
  • “Traffic way up, Conversions have flatlined since the day the supposedly update finished. There is something running as the traffic is now all over the place.”
  • “Hopefully this mess will end this year as it’s been 4 years of crap. Something is definitely not right.”

Unpacking the Tracking Tools

Now, let’s take a closer look at what the various Google search rank tracking tools are indicating. While not all of them are fully updated for today’s data, the preliminary findings are still noteworthy.


semrush sensor


serpmetrics sensor

Advanced Web Rankings:

advanced web rankings algo sensor


accuranker algo sensor


mozcast algo sensor

Cognitive SEO:

cognitive seo sensor


algoroo algo sensor


rankranger algo sensor


serpstat algo sensor


wincher algo sensor


serpwoo algo sensor


In the ever-fluctuating world of SEO, staying ahead of the curve is a perpetual challenge. The recent tremors following the Google August 2023 core update have left the SEO community in a state of alertness and curiosity. While it’s not uncommon to witness minor ranking adjustments or “tremors” post-update, SEO chatter and tracking tools’ confluence hints at something more significant in the making.

As we navigate these uncertain waters, we must remain vigilant and adaptable. SEO is dynamic, and what works today might not work tomorrow. Continuous monitoring, analysis, and adjustment are vital in maintaining and improving your search rankings in this ever-evolving digital landscape.

In conclusion, the SEO community’s discussions and the data from tracking tools indicate that we are amid significant fluctuations in search rankings. While the exact nature and duration of these changes remain uncertain, SEO professionals must stay tuned, analyze their data, and adapt their strategies to ensure they continue to thrive in the competitive world of online search.

Picture of Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
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