How to be successful in your SEO efforts:
As all Baton Rouge business owners know. SEO is highly competitive and exhausting. To help navigate local businesses through the intimidating process of search engine optimization, we’re offering these 5 SEO tips to help you get ahead of the competition in 2019.
Related Reading: What Type of Articles Get the Most SEO Backlinks and Why?
#1 Content is King in 2019
Whether your business is in Baton Rouge, Denham Springs, or beyond, the truth about SEO is that, without compelling onsite content, you are doomed to fail.
Engaging content not only draws visits to your website, but it can also lower bounce rates, increase user experience and page views. This drives session duration and catapults your site to the top of search results.
#2 Select Relevant Keywords
Just because your company sells widgets doesn’t mean “widget” is necessarily a good keyword for you. Some SEO agencies will tell you to visit the Google keyword planner tool, however, there is a caveat. You should at least have a general knowledge of the free tool.
This awesome tool comes with a google analytics account and is absolutely free!
Although its designed use is for Google Ads and PPC advertising, the planner tools will provide you with great insights as to the average search volumes for specific keywords. With this tool, you are able to find long-tail keywords with better search frequencies in your local business geography that will help you convert visitors into buyers in no time.
#3 It’s on like Donkey Kong
Study your competitor’s keywords, search ads, and landing pages. Use social media to track every time your competitor posts on Facebook, Instagram, or Twitter. Read their content and develop better content to express your competitive advantage.
If you are lucky and you have no competition locally, research major national brands. This research will pay off and soon you’ll be climbing rank like the famous ape most of us grew up on.
#4 Get Backlinks
Backlinks are the cornerstone of any successful SEO campaign.
A “backlink” is created when an external website links to yours. This is why some people refer to them as “external backlinks” or “inbound links”.
Here’s how it works:
Basically, backlinks help you gain, “internet street cred.”
Search engines are all about helping the searcher find valuable content that answers their question, or query. Having links pointing to your page or content from high domain authority sites lets Google and other search engines know that your content is authoritative and relevant to the search.
#5 Keyword Placement
It’s not enough to find the perfect keywords. They have to be in the right places for search engines to find and consider them. Keep your content compelling, but do not load up your page with the same keyword over and over.
While that practice may have worked in times past, it’s now considered Black Hat SEO, and will actually get your site penalized, resulting in a rankings drop.
Your website could actually get removed from SERPs altogether.
Keep your writing and copy natural.
If you’re writing about a topic that you are an expert in, keywords will appear naturally. Additionally, consider using synonyms and variants of your keywords.
That’s called LSI, or, latent semantic indexing.
Make sure that your keyword or a variation is in your header, page title, image alt-tag, image name, URL, and as a link to other parts of your website.
Make sure that your page titles are descriptive and reflect the content on the page. Else, Google will change it.
While SEO isn’t an exact science and changes daily, our SEO Experts are the most knowledgeable in Baton Rouge, and South Louisiana.
Don’t take our word for it, check out their certifications.
Also, make sure to get your free SEO audit for your website.
We hope that these 5 SEO Tips for Baton Rouge Businesses will definitely get you on the right track to boosting your search results. For more information about Baton Rouge SEO or to schedule a free SEO consultation, get in touch with us or call us at 225.505.3834.