TidyCan Alabama Case Study: A Bin Cleaning Website's First Three Months

Most agency case studies show a line going up, with no dates and no starting point. This one has both, and it includes the month the line went down.

TidyCan Alabama is a firefighter-owned trash can cleaning company in North Alabama. We built its website, and it began collecting search data on July 6, 2026. What follows is what Google Search Console recorded from that day through October 2, plus the company's lead growth for September.

A Starting Position, Not a Lift

One note before the data. The domain was new, with no earlier site collecting data, so the search numbers are not a lift over a baseline. They are where a new site landed in three months.

Search Visibility: 14,002 Impressions in Three Months

From July 6 through October 2, the site appeared in Google results 14,002 times and was clicked 369 times. That is a click-through rate of 2.6% at an average position of 12.7.

September is the month to look at. Impressions dropped 24% from August and clicks dropped 23%. Average position got better over the same month, from 12.6 to 11.9.

So the site ranked a little higher and was shown less often. The likeliest reason is the season: bin odor is a hot-weather problem, and fewer people search for it as the weather cools. Next summer's numbers will show how much of the dip is seasonal.

The Number That Matters: Searches Without the Company Name

A new business has no brand demand. Nobody in Florence or Muscle Shoals was searching for a company they had never heard of. If a new site only ranks for its own name, it is not working.

Google reported 653 different searches for this site. Only 23 included the word "tidy." The other 630 were people searching for the service, the problem, or the town.

The searches made by someone ready to book are the ones to watch:

Four of the five are on page one. The fifth, at position 13.0, still produced the most clicks of the group, which says how much those "near me" searches are worth. Across the whole site, 52 different "near me" searches produced 583 impressions and 27 clicks.

The Blog Gets Seen. The Home Page Gets Clicked.

The site has 12 blog posts about problems homeowners search for: why a trash can smells, what to do about maggots, how to stop a garage from stinking. Together they drew 6,707 impressions, close to half of everything the site earned. One post about garage odor drew 3,393 by itself at an average position of 7.9.

Those posts produced 33 clicks. The home page produced 292.

Both halves of that table are useful. The blog is how a new domain gets in front of people months before they search for the service. The home page is where they go when they are ready. A site with only one of the two would have shown up half as often or been clicked far less.

The town pages are the weak line. Ten of them drew 228 impressions between them. That is the clearest place to improve, and it matches what we found when we reviewed 13 other bin cleaning websites: only 5 had a page for each town at all.

Leads: Up 72% Between September 1 and October 1

Between September 1 and October 1, TidyCan's leads grew from 250 to 430. That is 180 more in one month, a 72% increase.

That growth came in the website's third month, with the site holding page one for the searches people make when they are ready to book. A page-one website is where a neighbor goes to check the company out and sign up.

What We Changed After Looking at These Numbers

Conversion tracking. Lead tracking now runs through Google Tag Manager, as of October 4, 2026. The site counts signup clicks, phone clicks, form submissions and coverage checks. Signup itself is completed in outside route software, so the site can count the click through and not the finished signup.

A coverage check. Added to the home page on October 4, 2026. A visitor types a ZIP code or town and is told if the address is on the route before being sent to sign up. Searches that miss are logged, so the owner can see where demand is coming from outside the current route.

Real numbers in the page. The stat counters on the home page used to count up from zero, which meant some visitors saw "0" for a moment. They now show the real figure immediately.

Next: the town pages. 415 non-branded searches sit below position ten, and the ten town pages are barely being shown. That is where the next gains are, and it is covered in how to build service area pages for trash can cleaning.

What an Operator Can Take From This

A new bin cleaning website can reach page one for service searches inside three months without any brand recognition. It gets there faster with posts that answer the smell and pest questions people search before they search for a cleaner.

If you are planning a site, the full list of what it needs is in what a trash can cleaning website should include, and the cost side is in what bin cleaning routes charge and earn.

This is the work we do for operators: website design for trash can cleaning companies, the local search work in SEO for trash can cleaning companies, and both together with follow-up in Bin Cleaner OS. The site itself is in our portfolio as the TidyCan Alabama website launch.