By Clint Sanchez · Published · 2 min read
Quick answer
Between November 2025 and July 2026, The Winfrey Firm's website drew 2,442 clicks and 204,129 impressions from Google search. 1,288 searches that do not include the firm's name rank on page one, and 323 rank in the top three.
Key takeaways
- 2,442 clicks and 204,129 impressions from Google search, November 2025 through July 2026.
- 1,288 non-branded searches rank on page one, and 323 rank in the top three.
- Monthly clicks grew from 193 in December 2025 to 352 in May 2026.
- "black attorneys in nashville tn" ranks at position 3.9, and "civil rights attorney nashville" sits on page one at 9.5.
- Practice area pages for retaliation, civil rights and unpaid wages each drew more than 15,000 impressions.
The Winfrey Firm is a civil rights and employment law practice in Nashville, Tennessee, led by attorney Brian C. Winfrey. The firm represents employees in discrimination, retaliation and wage cases.
We redesigned the website to put the attorney's record up front and give each practice area its own page. This is what nine months of search looked like, from November 2025 through July 2026.
What We Built
The old site did not show what the attorney had accomplished. We built a clean, fast site that leads with the firm's record, explains each practice area in plain language and gives the firm's successful cases their own pages.
Search Results: 2,442 Clicks
From November 2025 through July 2026, the site appeared in Google results 204,129 times and was clicked 2,442 times. That is a click-through rate of 1.2% at an average position of 21.5.
| Month | Impressions | Clicks |
|---|---|---|
| November 2025 | 15,319 | 218 |
| December 2025 | 16,988 | 193 |
| January 2026 | 19,012 | 217 |
| February 2026 | 18,306 | 247 |
| March 2026 | 20,971 | 251 |
| April 2026 | 26,600 | 306 |
| May 2026 | 28,044 | 352 |
| June 2026 | 29,892 | 328 |
| July 2026 | 28,997 | 330 |
The Searches People Use to Find the Firm
Google reported 3,482 different searches for this site that do not include the firm's name. 1,288 of them rank on page one and 323 rank in the top three.
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| black civil rights attorney nashville | 10.6 | 714 | 17 |
| black attorneys in nashville tn | 3.9 | 468 | 16 |
| black lawyers in nashville tn | 3.9 | 154 | 7 |
| eeoc attorney nashville tn | 10.2 | 194 | 7 |
| black lawyers nashville | 3.9 | 98 | 6 |
| civil rights attorney nashville | 9.5 | 1,210 | 6 |
| civil rights attorney nashville tn | 10.9 | 487 | 6 |
| civil rights attorney tennessee | 10.2 | 390 | 4 |
The Pages Doing the Work
| Page | Impressions | Clicks |
|---|---|---|
| Homepage | 88,110 | 1,492 |
| About Brian C. Winfrey | 12,413 | 134 |
| Retaliation and whistleblower claims | 32,235 | 126 |
| Civil rights | 16,556 | 111 |
| Unpaid wages and overtime | 15,874 | 65 |
| Successful case: school administrator fired over racism | 1,559 | 64 |
What Other Businesses Can Take From This
People looking for an employment lawyer want to know two things: does this attorney handle my kind of case, and have they won one like it. Practice area pages answer the first. Case result pages answer the second.
The attorney's own profile page drew 134 clicks by itself. In a field built on trust, the person behind the firm is part of what people search for.
The project itself is in our portfolio: The Winfrey Firm website project. If you want the same kind of result, start with our website design for law firms, or see how we approach search engine optimization.
About the author
Co-Founder & Lead Developer · Denham Springs, LA
Clint has been designing for clients since 2008 and co-founded BlakSheep Creative in 2018. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common Questions About The Winfrey Firm Results
These are the questions attorneys ask when they see these numbers.
What brings the most search traffic to a law firm site?
Do case result pages help?
Does a firm need to rank statewide?
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