The Legion Fund Case Study: 880,000 Impressions for a Veterans Nonprofit

The Legion Fund is a nonprofit that supports veterans and members of the 5th Special Forces Group (Airborne), a Green Beret unit based at Fort Campbell, Kentucky.

We built its website: donation pages, a store, and pages that tell the unit's story. A small nonprofit rarely has an advertising budget, so search has to do the work. Here is what it did over the last twelve months.

What We Built

The site was built around two things a supporter might want to do, give and buy, and one thing a far larger audience wants to do, which is learn. Pages on the history of the 5th Group and on what a Green Beret is answer questions people search every day, and they put the Fund in front of readers who had never heard of it.

Search Results: 4,065 Clicks

From October 3, 2025 through October 2, 2026, the site appeared in Google results 880,233 times and was clicked 4,065 times. That is a click-through rate of 0.5% at an average position of 6.9.

The Searches That Bring Customers

Google reported 4,989 different searches for this site that do not include the company name. 3,882 of them rank on page one and 2,282 rank in the top three.

The Pages Doing the Work

What Other Businesses Can Take From This

The Fund ranks on page one for "green beret," a search that showed its site 182,492 times in a year. Almost none of those searchers were looking for a nonprofit. They were looking for an answer, and the Fund's page gave it to them.

That is the opportunity for any cause-based organization. The people who will support you are already searching for the subject you know best. Publish the definitive answer and they find you.

The project itself is in our portfolio: The Legion Fund website project. If you want the same kind of result, start with our website design for nonprofits, or see how we approach search engine optimization.