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Metal Man Restoration Case Study: Rebuilt From an Archive, Ranking on Page One

By Clint Sanchez · Published · Updated · 3 min read

BlakSheep Creative featured graphic: Metal Man Restoration Case Study: Rebuilt From an Archive, Ranking on Page One

Quick answer

Between October 3, 2025 and October 2, 2026, the Metal Man Restoration website drew 2,094 clicks and 86,372 impressions from Google search at an average position of 17.0. 1,433 searches that do not include the company name rank on page one, and 569 rank in the top three.

Key takeaways

  • 2,094 clicks and 86,372 impressions from Google search between October 3, 2025 and October 2, 2026.
  • 1,433 non-branded searches rank on page one, and 569 rank in the top three.
  • Monthly clicks ran from 142 to 216, with the high point in September 2026.
  • "rechroming near me" ranks at an average position of 1.7.
  • The top page by clicks, the home page, brought 1,596 clicks.
  • 357 inquiries came through the website's forms in those twelve months, and the Google Business Profile recorded 299 calls from May through September 2026.
  • Google Analytics recorded 3,241 visits from organic search in those twelve months, 33% of all visits to the site.

Metal Man Restoration is a metal restoration company in Mount Vernon, New York. It came to us after its website disappeared because of a software failure.

We recreated the site using the Wayback Machine as a reference, then rebuilt it properly, with a page for each service. Here is what it earned from search over the last twelve months.

What We Built

There was nothing left to migrate, so the first job was recovery: rebuild what existed from the public archive. The second was improvement: clear service pages for plating, refinishing and radiator restoration, written for the way customers search for a craftsman who can save a piece instead of replacing it.

Metal Man Restoration website shown on desktop, tablet and phone
The Metal Man Restoration website.

Search Results: 2,094 Clicks

From October 3, 2025 through October 2, 2026, the site appeared in Google results 86,372 times and was clicked 2,094 times. That is a click-through rate of 2.4% at an average position of 17.0.

Google Search Console performance chart for mmresto.com showing total clicks and total impressions over time
Google Search Console, mmresto.com: clicks and impressions.
Month Impressions Clicks
October 2025 6,307 177
November 2025 6,509 142
December 2025 6,019 150
January 2026 6,886 177
February 2026 7,078 143
March 2026 8,538 185
April 2026 9,089 190
May 2026 9,083 198
June 2026 7,196 162
July 2026 7,038 144
August 2026 6,522 192
September 2026 5,679 216

The Searches That Bring Customers

Google reported 3,070 different searches for this site that do not include the company name. 1,433 of them rank on page one and 569 rank in the top three.

Search Average position Impressions Clicks
rechroming near me 1.7 39 10
chrome plating near me 5.1 447 40
metal refinishing near me 4.7 1,855 8
metal plating near me 7.1 151 12
brass plating near me 7.9 191 9
radiator restoration near me 9.9 103 15
radiator restoration 11.0 190 20
cast iron radiator restoration near me 15.5 312 32

The Pages Doing the Work

Page Impressions Clicks
Home page 60,410 1,596
Radiator restoration 8,350 227
Services 6,464 124

2,094 clicks and 86,372 impressions from Google search between October 3, 2025 and October 2, 2026.

What Search Visitors Did

Search Console counts clicks from Google. Google Analytics counts what happens after the click. Between October 3, 2025 and October 2, 2026, Analytics recorded 3,241 visits to the Metal Man Restoration website from organic search, 33% of its 9,693 visits.

Google Analytics traffic acquisition report for Metal Man Restoration showing sessions by channel from October 2025 to October 2026
Google Analytics, Metal Man Restoration: visits by channel, October 3, 2025 to October 2, 2026.

61% of those search visits were engaged, meaning the visitor stayed on the site, opened a second page or took an action.

What Came In: 357 Inquiries

Clicks are where it starts. The number a shop owner cares about is how many people got in touch.

Between October 3, 2025 and October 2, 2026, 357 inquiries came through the website's forms: 258 through the Ask The Metal Man form and 99 through the contact form. Another 29 people signed up for the newsletter.

The company's Google Business Profile added to that. From May through September 2026 it recorded 299 calls, 459 website clicks and 259 direction requests.

Google Business Profile performance report for Metal Man Restoration showing 299 calls from May to September 2026
Google Business Profile, Metal Man Restoration: calls, May to September 2026.

What Other Businesses Can Take From This

Specialist trades are searched by the job, not the trade name. Metal Man ranks at position 1.7 for "rechroming near me" and on page one for chrome plating, metal refinishing and brass plating near me.

The radiator restoration page shows how a single service page can carry a niche. It brought 227 clicks by itself, from people looking for someone to restore a cast iron radiator.

The project itself is in our portfolio: Metal Man Restoration website project. If you want the same kind of result, start with our website design for service businesses, or see how we approach search engine optimization.

About the author

Clint Sanchez, founder of BlakSheep Creative

Clint Sanchez

Founder & Lead Developer · Denham Springs, LA

Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.

  • Veteran-owned
  • Firefighter-owned
  • IAFF Local 557

More about ClintLinkedIn ↗(225) 505-3834

Common Questions About the Metal Man Restoration Results

Short answers to the questions that come up most on this topic.

Can a lost website be rebuilt?
Yes. Metal Man's site was recreated from the Wayback Machine archive and then rebuilt with new service pages. It now earns 2,094 clicks a year from Google.
What do restoration customers search for?
The specific job and "near me." "Chrome plating near me" brought 40 clicks at an average position of 5.1.
How steady is the traffic?
Between 142 and 216 clicks every month for twelve months.

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