This national tour’s electronic press kit (EPK) video gives viewers a chance to hear the artists music, view some of their video footage, and view their websites. More importantly, it does a great job of creating buzz for this upcoming tour.
An electronic press kit (EPK) is an artist’s professional music resume that promoters, venue talent buyers, journalists, and music supervisors use to understand who an artist is, what they brings to the table, and ultimately why they should care about them.
The whole booking business is like online dating: The EPK is your profile where you show yourself at your best. You highlight your assets to find your “perfect match”. That’s where the promoter comes in and books you out of the massive surplus of bands and musicians.