First, we’ll need to define PPC and give you an overview of how PPC advertising works.
So what is pay per click advertising?
PPC, or pay per click, just what exactly is it?
First let’s just very briefly describe what it is.
You probably already know how search engines work and how SEO can help your Web site get a better ranking right?
Well, sometimes even the best SEO strategy is just not enough.
Perhaps the most important step is keyword research. The keyword you want to optimize for could be facing some really tough competition. And you are simply unable to make it to the top results. Or you can just use PPC.
Basically, even if your SEO was not strong enough, your link can appear in the search results page thanks to PPC ads.