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Don’t pay too much for your website! Use our website price calculator to estimate how much your custom website will cost to have built.
We get told all of the time, “my business doesn’t need a website, it has a Facebook Page.”Â
The great Facebook image crash on July 3, 2019 had Facebook Users scrambling.Â
If you rely on images to sell your products or services, you basically lost an entire day of sales.Â
Let’s discuss why you should seriously consider the pros and cons of a Facebook Page vs. a Business Website.
We’ve had many conversations with business owners that claim they have a website when, in fact, they only have a Facebook Page.
This is not a website for your business.
It’s an asset for your business, but it’s not your business website.Â
Leverage the power of social media to lead people to your website and turn viewers into customers.Â
We’re not saying that a Facebook page will serve no purpose. It will. But only if it’s properly setup and optimized.
Here’s why social media alone will never replace a custom designed website.
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Facebook is a free social media platform.
It’s a great place to start the conversation about your business.
But, it’s not your website.
You have very little to no control over what happens with your Facebook Page. Yes, you can upload photos, videos, etc, but these are only allowed because Facebook gives you those options.
Not to mention, if they don’t like what you post, you could end up in facebook jail.
This is not a wise business or marketing strategy. The proverbial, “all your eggs in one basket”.
Or, less dramatic, what happens when/if Facebook goes down for a long period of time as was the case yesterday when images stopped working? Â
What if Facebook is hacked and taken offline. Or what about Facebook limiting your access to your customers? Â
Your message will only reach a select number of your followers, until, you pay to boost your post. (see below).
Search Engines crawl the web looking for websites to serve up to their users for their request search terms.
A Facebook Page does not give control of how your business shows up on the SERP (search engine report page).
If you want to rank for “used cars” or “Volkswagon Repair” in your area, chances are all of your competitor’s websites are showing up and not your Facebook Page.
On a Facebook Page, you don’t have control over things like the meta title or meta description that tell Search Engines like Google what type of content is on your website and what keywords it should rank for.
These are what appear in search results and can convince a user to either visit your site or click a similar link around yours.
How often do you search for a product or service provider?
Now, is the first place you look for them on Facebook/social media?
Doubtful.
You may end up there eventually, but it’s not the first place you look.
You are more than likely searching keywords for the product or service you’re looking to purchase.
From there, you are clicking through the top few links on Google and checking out their websites.
Professionally designed and developed websites stick out like a sore thumb.
If a company has a poorly designed website, you’re likely not going to want to do business with a brand that doesn’t look reputable.
Our custom websites give you authenticity and credibility online.
People want to know that you’re legitimate and your business isn’t going anywhere.
If you’re a business, you’ve got to pay to play.
Your Facebook Page actually reaches a very small amount of your desired audience.
Chances are, you build that audience from inviting friends and family to “like” your page. But the organic result of getting people to your page is much more difficult on Facebook.
Facebook gives you a easy solution, however. Pay them.
You can run Facebook ads (which we can do for you) to send people to your website to generate traffic.
This also helps the search engines know your website is worth serving up to people.
More traffic = more opportunities to rank higher on Google.
Not unlike PPC (Pay-Per-Click) marketing (we do that too) Facebook expects businesses to pay for their “likes”. But how does that help you generate leads or business?
BlakSheep Creative helps you use Facebook as a tool to drive leads to your website.
It is, however, not the only tool we use to drive traffic.
Facebook should be used in combination with other marketing and advertising strategies to give you the best opportunities to drive traffic to your website and thus bringing in more leads and business.Â
It’s not a matter of a Facebook page vs. a business website, but a Facebook page and a business website.
Now, given the information above, how are you going to use Facebook (and other Social Media) as a part of your marketing strategy?
Don’t pay too much for your website! Use our website price calculator to estimate how much your custom website will cost to have built.
Search engine optimization, which is also known as SEO, can play a major role in the amount of business your company gets from the web. Learn why it's so important.
As all Baton Rouge business owners know. SEO is highly competitive and exhausting. To help navigate local businesses through the confusing ins and outs of search engine optimization, BlakSheep Creative is offering these 5 SEO tips to help you get ahead of the competition in 2019.
We Specialize in SEO Search Engine Optimization & Web Development
Service Areas Include: Baton Rouge,LA, Walker,LA Hammond,LA Denham Springs,LA & the Surrounding South Louisiana Area