Pay Per Click
Body Shop Advertising That Brings Damaged Cars to Your Door.
Right after the tow, the owner of a crumpled car has a claim number, a rental to sort out and no idea which shop to trust. Generic body shop ads blur together, and none say what happens next. We build body shop advertising around the damage people search for and a page that takes photos.
- Google Ads and Local Services Ads are the usual paid channels for a body shop. Google Ads bill per click on keywords you choose. Local Services Ads bill per lead, where Google offers them, after Google’s screening.
- Collision repair, paintless dent removal, paint matching and bumper work are searched differently. Each job you want more of gets its own campaign, ad and landing page.
- Many body searches come from people shopping for parts, body kits or touch-up paint. Negative keywords keep that spend out of the account.
- After an accident, people want to know the next step. A landing page with a photo estimate form and a plain explanation of how claims work at your shop turns a click into a scheduled estimate.
What keeps the phone quiet
Why body shop ad budgets buy clicks instead of estimates.
Paying for parts shoppers
Broad keywords matched bumper covers, body kits and touch-up paint. The budget went to people fixing their own scratches, and the estimate calendar stayed open.
A click with no next step
The ad promised collision repair and sent the owner to a home page with a phone number and nothing about insurance. Someone still shaken from a wreck wants to be told what happens next, so they went back to the results.
No way to send photos
Owners wanted a rough idea before taking time off for an in-person estimate. With no way to upload pictures, the ones who wanted that went to a shop that offered it.
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
What you get
Built to book the job.
Campaigns by the damage
Collision repair, dent removal, paint and refinishing, bumper repair, frame work and custom work each get their own keywords and ads, with budget weighted toward the jobs your shop wants more of.
Targeting by where customers drive from
Location targeting drawn around the area your customers come from, adjusted as calls and estimate requests show where the work actually originates.
Negatives that block do-it-yourself work
A negative keyword list for parts, body kits, touch-up paint, salvage, tools, classes and job seeker searches, built before launch and expanded from the search terms report.
Local Services Ads where they fit
Where Google offers Local Services Ads for body shops in your area, we handle the setup and screening, keep the reviews behind them current, and dispute leads that do not qualify. Auto body shop reviews
A landing page that takes photos
One page per campaign, with real photos of your work, a short form for year, make, model and damage photos, and a plain explanation of how insurance claims work at your shop. Body shop websites
Every estimate request answered
With Grow, a missed call gets a text back within seconds and photo estimate requests land in one pipeline with reminders, so a paid lead hears from you before calling the next shop. Grow for auto body shops
Tracking to the repair, in your account
Calls, photo estimate requests and booked repairs tracked back to the keyword and campaign. The account is built under your shop’s name and billing, so it and its history stay with you.
Work we shipped
Karport Kustoms Website Design Project
See the project →
Want this priced for your business?
How it works
Fixed quote. Fixed timeline. Yours when it’s done.
- 01
15-minute call
The work you want more of, how insurance jobs reach you today, your estimate process, your hours and what you have spent on ads before.
- 02
Research
What owners search after damage around your shop, which terms carry intent, which searches to exclude, whether Local Services Ads are offered for body shops where you are, and whether ads make sense yet.
- 03
Price in writing
Management month to month. Ad spend stays in your account.
- 04
Launch, track, adjust
Tracking live before the first ad runs. Search terms reviewed and negatives added as data comes in, with a monthly readout of what each estimate and booked repair cost.
400+ clients served
Trusted by the businesses we build for.
Proof beats promises
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Google reviews
What clients actually said.
Real Google reviews, five stars, with the year each was left.
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“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026 “Best service around!!”
Inkya TattoosGoogle review, 2026 “Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026 “Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026 “We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026 “Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026 “Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026
Fixed quote in writing, before any work starts.
Why businesses hire us
- Veteran-owned, in Denham Springs since 2000.
- Fixed quote before we start. No hourly surprises.
- You talk to the people who do the work.
- Rather pay monthly? Grow for auto body shops: the website, CRM and follow-up in one plan.
- Published pricing and a free 15-minute discovery call.
- Tight budget? Tell us your story. We listen before we decide what is possible.
The short answer
Body shop advertising works when the ad matches the damage: Google Ads split by collision repair, paint, dent removal and frame work, aimed at the area your customers come from, each landing on a page where the owner can upload photos for an estimate and see how insurance claims work with your shop. Local Services Ads, where Google offers them, add pay-per-lead placement. Management month to month; ad spend stays yours.
