Pay Per Click
Car Dealer Advertising That Moves Units Off the Lot.
The ad account kept paying for clicks on the dealership’s own name and on cars sold weeks ago, while the aged trucks on the back row got no attention. Shoppers who clicked found a home page instead of the vehicle. We build car dealer advertising around current stock and the page that sells it.
- Google Ads is the main paid search channel for an independent dealer. You pay per click on the searches you choose, and campaigns can be split by the kinds of vehicles you sell.
- A shopper searching for a used truck under a certain price wants that list, not your home page. Each campaign lands on the matching filtered inventory page from the inventory tool you already use.
- Plenty of car searches come from people checking values, looking up recalls or applying for sales jobs. Negative keywords keep that spend out of the account.
- Inventory changes every week. Campaigns are reviewed against what is actually on the lot, so budget follows the units you need to move and stops on cars already sold.
What keeps the phone quiet
Why dealership ad budgets buy clicks instead of test drives.
Ads for cars already sold
The campaigns were set up once and never touched. A shopper clicked an ad for an SUV, found it gone, and left without looking at anything else on the lot.
Every click lands on the home page
Someone searching for a work truck or a first car for their teenager landed on a slideshow and a search box. They had to start over, and most went back to the results instead.
Paying for the wrong searches
Broad keywords matched value lookups, recall checks and people hunting for sales jobs. The report showed clicks, the showroom stayed quiet, and nobody could say which ad sold a car.
“I wish we would have switched sooner. Advanced Office Care was forced to switch services when the big corporate giant we were using decided to discontinue those services. Not only did BlackSheep make the transition easy, Clint and his team also offers more for your money.”
What you get
Built to book the job.
Campaigns by what you sell
Trucks, SUVs, sedans, budget vehicles, the makes you carry deep, financing and trade-in each get their own keywords and ads, with budget weighted toward the inventory you need to move.
Ads that land on the right inventory
Each ad goes to the matching inventory page from the tool you already use, with the site built around that feed or embed. How the connection works for your tool is confirmed at the quote. Car dealer websites
Negatives that block the wrong searches
A negative keyword list for jobs, parts, values, recalls, manuals, auctions and salvage searches, built before launch and expanded from the search terms report every week.
Targeting by where buyers come from
Location targeting drawn around the towns your buyers actually drive in from, with a wider radius tested for the vehicles people will travel farther to see.
Reviews that back up the ad
Car buyers read dealership reviews before they visit. We keep the profile and ratings your ads lead back to in order, and set up a steady way to ask recent buyers for a review. Car dealership reviews
Follow up before the shopper cools off
Internet leads go cold fast. With Grow, a missed call gets a text back within seconds and every vehicle inquiry lands in one pipeline, so a lead you paid for hears from you while the shopper is still looking. Grow for car dealerships
Tracking to the appointment, in your account
Calls, lead forms and showroom appointments tracked back to the keyword and campaign. The account is built under the dealership’s name and billing, so it and its history stay with you.
Work we shipped
Website Redesign for TL Septic Services
See the project →
Want this priced for your business?
How it works
Fixed quote. Fixed timeline. Yours when it’s done.
- 01
15-minute call
What you sell and at what price points, the units that sit too long, how leads reach you today, your hours and what you have spent on ads before.
- 02
Research
What shoppers search around your lot, which terms carry buying intent, which searches to exclude, how your inventory tool’s pages can be linked from ads, and whether ads make sense yet.
- 03
Price in writing
Management month to month. Ad spend stays in your account.
- 04
Launch, track, adjust
Tracking live before the first ad runs. Campaigns checked against current inventory, negatives added from the search terms, and a monthly readout of what each appointment cost.
400+ clients served
Trusted by the businesses we build for.
Proof beats promises
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Google reviews
What clients actually said.
Real Google reviews, five stars, with the year each was left.
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“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026 “Shoutout to our IT wizard for fixing our work email and saving us all from a slow descent into chaos, carrier pigeons, and “did you get my message?” debates. He calmly swooped in, pushed some mysterious buttons only he understands, and—like magic—emails started working again. No dramatic sighs. No eye-rolling (at least not where we could see it). Just quiet competence and the subtle confidence of someone who knows we would’ve absolutely made it worse if we tried ourselves. Emails are flowing. Productivity is restored. Sanity levels have stabilized.”
Becky WardGoogle review, 2026 “I am a Georgia Business owner and I had the pleasure of having BlakSheep Creative build and handle my website. Without a doubt the best decision I have made. They are thousands of web developers in my area and I still chose BlakSheep to take care of me. These guys are straight up professionals save yourself some time and a “ I told you so” and let these guys work their magic!!!!! Michael Crowe Satisfied Customer”
Michael CroweGoogle review, 2023 “Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026 “Best service around!!”
Inkya TattoosGoogle review, 2026 “Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026 “Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
Fixed quote in writing, before any work starts.
Why businesses hire us
- Veteran-owned, in Denham Springs since 2000.
- Fixed quote before we start. No hourly surprises.
- You talk to the people who do the work.
- Rather pay monthly? Grow for car dealerships: the website, CRM and follow-up in one plan.
- Published pricing and a free 15-minute discovery call.
- Tight budget? Tell us your story. We listen before we decide what is possible.
The short answer
Car dealer advertising works when the ads follow the inventory: Google Ads split by vehicle type, price range, financing and trade-in, each sending shoppers to the matching inventory page instead of the home page, with negative keywords that block job seekers, parts hunters and value lookups, and budget shifted toward the units you need to move. Calls, forms and appointments tracked. Management month to month; ad spend stays yours.
