By Clint Sanchez · Published · Updated · 3 min read
Quick answer
A strong electrical contractor website combines search engine optimization so the company ranks against the many competing electricians in a metro, professional photography that builds emotional connection, showcased projects on each service page that prove craftsmanship, a mobile-friendly layout because over half of web traffic is mobile, and a blog that keeps content fresh and shows expertise. Building on WordPress leaves room for scheduling, live chat, and payments later.
Key takeaways
- Search for an electrician in Baton Rouge and Google returns pages of licensed competitors, so an electrician's site needs SEO to be seen.
- Professional photography gives a website a polished look and builds an emotional connection with visitors, who often decide on emotion rather than logic.
- Showcasing completed projects on service pages and the homepage lets prospects preview craftsmanship and builds trust.
- According to Statista, 51.48 percent of global web traffic came from mobile devices in Q2 2026, so a mobile-friendly site is not optional.
- Displaying recent blog posts across the site signals that the company keeps its website and its business current.
- Building on WordPress instead of Wix or Squarespace leaves room to add scheduling, mailing list signup, live chat, and online payments.
Owens Electrical Contractors is in Walker, and their service area runs across South Louisiana, so they compete with every Baton Rouge electrician on Google plus the ones in Hammond and Gonzales. After a storm knocks out half of Livingston Parish, the electrician who shows up first on a phone screen gets the call; that is why mobile-first design and SEO were the priorities on this build.
An awesome website for a Baton Rouge area electrical company, Owens Electrical Contractors.
We’re amped to throw the switch and get this thing launched.
What makes this electric website so awesome?
Five things: search engine optimization, professional photography, showcased projects, a mobile-friendly layout, and a blog that keeps the site fresh.
Search Engine Optimization
Simply having an electrician website isn’t enough. It’s critical that this electrician and electrical contractor’s website rank high on Google to be noticed.
Search for an electrician in Baton Rouge and Google returns page after page of licensed competitors, and that is just one metro. Because Owens Electrical Contractors provides services all through South Louisiana, the number of people competing for Google’s coveted first page is high.
Quality SEO is what puts them above the rest on the search engine results page (SERP) and keeps them there.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
High-quality images.
Professional photography is obvious and classy throughout this site.
High-quality photographs give a polished look to any website and are considered essential to any quality website.
Additionally, quality photography builds instant interaction and emotional attachment between viewers and your company.
People make many decisions based on their emotions rather than logic.
If you Owens Electrical Contractors can woo them with images that motivate them, they’ll be rewarded with their electrical contracting.
Showcased Projects.
Examples of jobs are provided on each service page as well as the homepage.
And showing site visitors pictures and details of completed projects instills trust.
These showcased projects also allow visitors to get a better sense of the scope and size of projects the company has completed in the past.
Then, potential customers can use these project pages to preview the craftsmanship and level of quality of the electrical contractor’s finished product.
Mobile friendly.
Did you know that 51.48% of global web traffic came from mobile devices in the second quarter of 2026?
And that number will only continue to climb in the coming years.
Why miss out on over half of your potential sales leads?
Your company must have a mobile-friendly website for sales, UX/UI (User Experience / User Interface), and SEO (Search Engine Optimization).
Being mobile-friendly is critical.
Articles
Their latest blog posts are scattered throughout the pages and are also on their own page.
By displaying them in plain sight, people see regularly updated content.
This sends a message that you care about your website (and your business).
Plus, it keeps the page feeling fresh.
Blogging is an efficient way to help a company’s marketing.
It drives traffic to your website and establishes you creditably in more ways than one.
You are not only driving traffic to your website through blogging, but you are showing off your credibility as a professional expert, too.
Stay tuned, more to come.
As a result of this site using WordPress as a Content Management System (CMS) instead of Squarespace, Wix, or some other proprietary page builder, the functionality is endless. Speaking of Wix, read our recent blog post to learn why people laugh at business websites created with Wix.
It is certainly possible to add an option for website visitors to schedule, sign up for mailing lists, use live chat, and make online payments.
We’re not just limited to electrical contractor websites
We specialize in creating websites for contractors. From plumbers to general contractors, we’ve got you covered.
Ready for a website that works this hard?
Let’s create your website now and turn your visitors into customers. Every project is quoted in writing, and SEO is included with every plan.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about contractors
What should an electrical contractor website include?
Why do electricians need SEO?
Does professional photography matter on a contractor website?
Why show completed projects on a service page?
Why build a contractor website on WordPress instead of Wix?
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