Dental Google Business Profile Optimization

The map pack is where most people compare practices. A few listings show before any website, and the profile decides which one gets the call.
Implants, aligners, pediatric care and emergency visits are different searches. Google matches them partly against your categories and services.
Replies to reviews must never confirm that someone is a patient or mention treatment. Patient privacy rules such as HIPAA apply to public replies too.
Google no longer offers the questions and answers feature on Business Profiles, so the questions people ask belong in your services, your description and the FAQ on your website.

What keeps the phone quiet

Why the practice down the street gets the call.

Hours that end early on the map

The profile still shows last year’s schedule. Someone in pain late in the afternoon checks whether you are open and sees closed, while your chairs are still full.

One category for every kind of care

General dentist and nothing else. A parent searching for a pediatric dentist or an adult researching implants sees practices whose categories and services name that care.

Photos that look like a template

Stock smiles and a logo. People choosing a dentist want to see the chairs, the waiting room and the team before they trust a practice with their mouth, and a template tells them nothing.

“Clint at BlakSheep Creative is incredible! His proactiveness and service are such a rarity in his business category! I can't wait to see how his business and mine both grow in 2021!”

Dane ArnoldGoogle review, 2021

What you get

Built to book the job.

Categories checked at setup

Your primary category set to the closest match in Google’s current list, confirmed when we do the work rather than assumed, with secondary categories only for care your dentists really provide.

Every procedure as a service

Cleanings, crowns, implants, aligners, emergency visits and whatever else you offer, each entered as its own service with a plain description, so the profile answers the search someone actually typed.

Hours, booking and phone that agree

Regular and holiday hours matching your website, an appointment link that opens your real scheduling page, and the same name, phone and address on the major directories. A missed call gets a text back with Grow. Grow for dental practices

Photos of the office and team

The building from the street, the entrance, the waiting room, the treatment rooms and the team, with their permission. No patients in frame without written consent, and never stock images.

Posts that show what is new

Regular posts on new services, holiday hours and new dentists joining the practice, so the listing looks current. Common questions go in your services and website FAQ, since Google has retired the questions and answers feature.

Review replies that protect privacy

People get asked after a good visit, and every reply stays general: it never confirms the reviewer is a patient or mentions treatment, and any concern is taken offline. Collecting and answering reviews is its own job. Reputation management for dental practices

Work we shipped

Website Redesign for TL Septic Services

See the project →

Want this priced for your business?

Get my profile audit Call (225) 505-3834

How it works

Fixed quote. Fixed timeline. Yours when it’s done.

01
15-minute call
The procedures you want more of, your real hours, whether you see emergency visits, and who can sign in to the profile today.
02
Audit
Categories, services, hours, booking link, photos, posts, citations, and which practices appear in the map pack for the dental searches around you.
03
Price in writing
Setup is a one-time project, and monthly upkeep comes with the 12-month plan at $500 a month with the build fee waived. Included with every site plan.
04
Fix, then keep it current
Categories, services and hours first, then photos and posts every month. A monthly readout of calls, direction requests and website clicks from the profile, with no promised patient counts.

400+ clients served

Trusted by the businesses we build for.

Pause logos

Proof beats promises

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Google reviews

What clients actually said.

Real Google reviews, five stars, with the year each was left.

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“Blaksheep Creative was such a pleasure to work with. Great service and even better results!”
Casey HardyGoogle review, 2026
“Best service around!!”
Inkya TattoosGoogle review, 2026
“Black sheep creative created me a website that is fully functional and looks amazing! They were quick and worked with me effectively in order to create the website that I always envisioned for my company!”
Nik SanchezGoogle review, 2026
“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026
“Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026
“We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026
“Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026
“Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026

Fixed quote in writing, before any work starts.

Get my profile audit Call (225) 505-3834

How you can buy it

By the project, or one monthly plan.

By the project

One job, scoped and priced in writing before work starts: a website, a profile cleanup, a link campaign, a press release. You pay for the work, and everything we build is yours.

The monthly plan

$500 a month · 12-month plan, website build fee waived

Get found

Your website, built, hosted and maintained
Google Business Profile optimization, with 3 posts a week
Local SEO: on-page work, technical fixes and schema
Keyword research, and rank tracking on up to 100 keywords
75+ citations on Google, Bing, Apple Maps and directories
AI search visibility, so assistants can name you

Get trusted

4 SEO articles a month, guaranteed
6 guest-post backlinks a month from relevant sites
1 press release a month, written and distributed
Review requests after every job, and a reply to every review
Social media posting on 3 platforms

Stay in the loop

A monthly report on rankings, traffic and leads
A monthly strategy call, direct with the people doing the work
You own the site, domain and content

Pay-per-click ads are managed separately, and ad spend stays in your own account.

Text-back on every missed call, automatic follow-up and call tracking come with Grow, our platform. See Grow.

If the price is what stands between you and getting started, tell us your story. Pennies on the dollar when we can.

Why businesses hire us

Veteran-owned, in Denham Springs since 2000.
Fixed quote before we start. No hourly surprises.
You talk to the people who do the work.
Rather pay monthly? Grow for dental practices: the website, CRM and follow-up in one plan.
Published pricing and a free 15-minute discovery call.
Tight budget? Tell us your story. We listen before we decide what is possible.

The short answer

A dental Google Business Profile is the listing that decides whether your practice appears in the map pack when someone searches dentist near me, a phrase SE Ranking puts at 1,830,000 US searches a month. We check your categories, list each procedure you offer as a service, match hours and the booking link to your website, add photos of the office and team, and post what is new.

Common questions about google business profile for dental practices

What Google category should a dental practice use?

The closest match to the care you provide most, from Google’s current list, which we check at setup because it changes. A general practice and a pediatric or orthodontic practice need different primaries. Secondary categories go only to care your dentists really provide, since a padded list blurs what the practice is.

How should we reply to reviews on the profile?

Thank people warmly and keep it general. A reply must never confirm that the reviewer is a patient or mention any treatment, even when the reviewer did first, because patient privacy rules such as HIPAA still apply. For a complaint, invite them to call the office and handle it offline.

Should each dentist have a separate profile?

Google allows individual practitioner profiles, and some practices use them. They can help a dentist people search by name, but they split reviews and need their own upkeep. We look at how people search for your dentists and check the current guidelines before recommending one either way.

Can people still ask questions on our profile?

No. Google has discontinued the questions and answers feature on Business Profiles, so we do not sell it. What people ask, such as whether you see emergency visits or which insurance you take, goes into your services, your description and the FAQ on your website, where Google and the reader can both see it.

What photos should a dental practice add?

The building from the street, the entrance, the waiting room, a treatment room and the team, with their permission. People are nervous about the dentist, and a calm, real office does more than any stock smile. Keep patients out of frame unless they have given written consent, and add new photos as things change.

How fast does profile work show up?

Category, service and hours fixes can change where you appear within a few weeks, which makes this the quickest part of local search. Reviews build more slowly, and nobody controls how far someone is from your office. Starting the review routine the same day is what closes the gap over time.