By Clint Sanchez · Published · Updated · 2 min read
Quick answer
Between October 19, 2025 and October 2, 2026, the Title Authority website drew 10,960 clicks and 801,954 impressions from Google search at an average position of 9.3. 3,225 searches that do not include the company name rank on page one, and 1,306 rank in the top three.
Key takeaways
- 10,960 clicks and 801,954 impressions from Google search between October 19, 2025 and October 2, 2026.
- 3,225 non-branded searches rank on page one, and 1,306 rank in the top three.
- Monthly clicks ran from 41 to 1,502, with the high point in July 2026.
- "louisiana 30 day temp tag online" ranks at an average position of 2.4.
- The top page by clicks, vehicle title transfer guide, brought 1,579 clicks.
Title Authority is an auto title and notary firm in Covington, Louisiana. Owner Louis Dutel handles some of the most detail-heavy vehicle paperwork in the state: inherited vehicle transfers, acts of donation, title corrections and duplicate titles.
We rebuilt the website in October 2025. Search Console began recording the new site on October 19. This is what the first year looked like.
What We Built
The old site did not explain what the firm does in terms a customer would search for. We mapped every service Title Authority offers, gave each one its own page, and wrote guides that answer the questions people type into Google before they ever call a notary: how to transfer a title, what to do with a vehicle after a death, which form the state wants.
“Our commitment is simple, to treat every customer like a neighbor and every document like it’s our own. BlakSheep Creative helped us translate that into a website we’re proud of.”
Louis Dutel, Owner, Title Authority LLC
Search Results: 10,960 Clicks
From October 19, 2025 through October 2, 2026, the site appeared in Google results 801,954 times and was clicked 10,960 times. That is a click-through rate of 1.4% at an average position of 9.3.
| Month | Impressions | Clicks |
|---|---|---|
| October 2025 | 275 | 41 |
| November 2025 | 8,742 | 87 |
| December 2025 | 24,988 | 306 |
| January 2026 | 45,788 | 550 |
| February 2026 | 63,379 | 790 |
| March 2026 | 84,279 | 1,019 |
| April 2026 | 96,966 | 1,228 |
| May 2026 | 102,015 | 1,278 |
| June 2026 | 97,753 | 1,350 |
| July 2026 | 99,040 | 1,502 |
| August 2026 | 92,159 | 1,407 |
| September 2026 | 81,144 | 1,310 |
The Searches That Bring Customers
Google reported 4,993 different searches for this site that do not include the company name. 3,225 of them rank on page one and 1,306 rank in the top three.
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| louisiana 30 day temp tag online | 2.4 | 177 | 27 |
| boat trailer bill of sale louisiana | 4.1 | 196 | 23 |
| bill of sale for boat trailer in louisiana | 5.8 | 125 | 23 |
| dpsmv 1799 | 6.0 | 1,334 | 29 |
| louisiana trailer bill of sale | 6.0 | 324 | 17 |
| louisiana affidavit of correction | 9.5 | 181 | 32 |
| auto title covington la | 11.9 | 1,955 | 6 |
| notary covington la | 15.9 | 2,161 | 16 |
The Pages Doing the Work
| Page | Impressions | Clicks |
|---|---|---|
| Vehicle title transfer guide | 191,363 | 1,579 |
| Retitling a vehicle after a death | 40,367 | 1,063 |
| Boat, motor and trailer bill of sale | 23,771 | 757 |
| Acts of donation service page | 36,264 | 595 |
| Duplicate title requests service page | 39,383 | 544 |
What Other Businesses Can Take From This
Title work is confusing, and people search for answers before they search for a provider. One guide on transferring a Louisiana vehicle title drew 191,363 impressions by itself. Guides bring the reader in, and the service pages next to them turn that reader into a customer.
The pattern holds for any business that sells a process people do once or twice in their lives. Explain the process better than the state website does, and you become the place people go to get it done.
The project itself is in our portfolio: Title Authority website project. If you want the same kind of result, start with our website design for auto title and notary services, or see how we approach search engine optimization.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about auto title notary services
How long did it take the new site to gain traffic?
What kind of content worked best?
Does a local notary need to rank outside its own city?
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