Title Authority Case Study: From 41 Clicks a Month to 1,300

Title Authority is an auto title and notary firm in Covington, Louisiana. Owner Louis Dutel handles some of the most detail-heavy vehicle paperwork in the state: inherited vehicle transfers, acts of donation, title corrections and duplicate titles.

We rebuilt the website in October 2025. Search Console began recording the new site on October 19. This is what the first year looked like.

What We Built

The old site did not explain what the firm does in terms a customer would search for. We mapped every service Title Authority offers, gave each one its own page, and wrote guides that answer the questions people type into Google before they ever call a notary: how to transfer a title, what to do with a vehicle after a death, which form the state wants.

“Our commitment is simple, to treat every customer like a neighbor and every document like it’s our own. BlakSheep Creative helped us translate that into a website we’re proud of.”

Louis Dutel, Owner, Title Authority LLC

Search Results: 10,960 Clicks

From October 19, 2025 through October 2, 2026, the site appeared in Google results 801,954 times and was clicked 10,960 times. That is a click-through rate of 1.4% at an average position of 9.3.

The Searches That Bring Customers

Google reported 4,993 different searches for this site that do not include the company name. 3,225 of them rank on page one and 1,306 rank in the top three.

The Pages Doing the Work

What Search Visitors Did

Search Console counts clicks from Google. Google Analytics counts what happens after the click. Between October 3, 2025 and October 2, 2026, Analytics recorded 15,016 visits to the Title Authority website from organic search, 76% of its 19,828 visits.

60% of those search visits were engaged, meaning the visitor stayed on the site, opened a second page or took an action.

The Phone and the Front Door

A title office is a place people call and drive to. The firm's Google Business Profile shows both.

From May through September 2026 the profile was viewed 7,642 times and recorded 329 calls, 553 direction requests and 261 website clicks.

The Ads We Run

We also manage Title Authority's Google Ads, which point people to the same website and the same office. Between October 23, 2025 and October 5, 2026, the ads were shown 886,650 times and clicked 5,073 times.

Google counted 1,739 actions from those ads: 913 requests for directions to the office, 639 phone calls, 137 taps on the call button, and 50 visits to the office as Google measures them.

What Other Businesses Can Take From This

Title work is confusing, and people search for answers before they search for a provider. One guide on transferring a Louisiana vehicle title drew 191,363 impressions by itself. Guides bring the reader in, and the service pages next to them turn that reader into a customer.

The pattern holds for any business that sells a process people do once or twice in their lives. Explain the process better than the state website does, and you become the place people go to get it done.

The project itself is in our portfolio: Title Authority website project. If you want the same kind of result, start with our website design for auto title and notary services, or see how we approach search engine optimization.