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Red White and Badass Brew Case Study: A Coffee Shop Ranking for "Coffee Near Me"

By Clint Sanchez · Published · Updated · 2 min read

BlakSheep Creative featured graphic: Red White and Badass Brew Case Study: A Coffee Shop Ranking for "Coffee Near Me"

Quick answer

Between October 3, 2025 and October 2, 2026, the Red White and Badass Brew website drew 3,495 clicks and 55,727 impressions from Google search at an average position of 8.6. 1,586 searches that do not include the company name rank on page one, and 496 rank in the top three.

Key takeaways

  • 3,495 clicks and 55,727 impressions from Google search between October 3, 2025 and October 2, 2026.
  • 1,586 non-branded searches rank on page one, and 496 rank in the top three.
  • Monthly clicks ran from 226 to 390, with the high point in September 2026.
  • "coffee shops la mesa" ranks at an average position of 3.1.
  • The top page by clicks, the home page, brought 3,495 clicks.

Red White and Badass Brew sells coffee and raises money to fight PTSD and suicide. Its first website was built by a freelancer on Fiverr, and it was hard to use and did not help sell coffee.

We redesigned it on WordPress and WooCommerce. Here is what the site earned from Google over the last twelve months.

What We Built

The redesign made three things easy to find: the coffee, the merchandise, and the way to donate. The site is responsive, simple to use, and built so a visitor on a phone can order or find the shop without hunting.

Red White and Badass Brew website before the redesign on the left and after on the right
Before the redesign, left, and after, right.

Search Results: 3,495 Clicks

From October 3, 2025 through October 2, 2026, the site appeared in Google results 55,727 times and was clicked 3,495 times. That is a click-through rate of 6.3% at an average position of 8.6.

Google Search Console performance chart for redwhiteandbadassbrew.com showing total clicks and total impressions over time
Google Search Console, redwhiteandbadassbrew.com: clicks and impressions.
Month Impressions Clicks
October 2025 3,948 238
November 2025 5,014 292
December 2025 3,783 252
January 2026 4,400 250
February 2026 3,315 226
March 2026 4,381 228
April 2026 5,042 273
May 2026 5,654 355
June 2026 4,642 293
July 2026 4,564 290
August 2026 5,432 386
September 2026 5,280 390

The Searches That Bring Customers

Google reported 2,558 different searches for this site that do not include the company name. 1,586 of them rank on page one and 496 rank in the top three.

Search Average position Impressions Clicks
coffee shops la mesa 3.1 643 20
coffee shops in la mesa 3.1 471 11
coffee la mesa 3.2 680 18
la mesa coffee shops 4.0 906 15
coffee near me 8.5 5,223 150
drive thru coffee near me 7.5 620 20
coffee shop near me 9.5 689 13
coffee shops near me 11.4 2,317 51

The Pages Doing the Work

Page Impressions Clicks
Home page 55,727 3,495

What Other Businesses Can Take From This

A coffee shop lives on local search. This one ranks in the top four for every version of "coffee shops la mesa," and "coffee near me" brought 150 clicks in a year.

The click-through rate of 6.3% is the number to notice. More than one in sixteen people who saw the site in results chose it, which is what a clear name and a clear listing do.

The project itself is in our portfolio: Red White and Badass Brew website project. If you want the same kind of result, start with our website design for local businesses, or see how we approach search engine optimization.

About the author

Clint Sanchez, founder of BlakSheep Creative

Clint Sanchez

Founder & Lead Developer · Denham Springs, LA

Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.

  • Veteran-owned
  • Firefighter-owned
  • IAFF Local 557

More about ClintLinkedIn ↗(225) 505-3834

Common questions about web design & development

Can an independent coffee shop rank for coffee near me?
Yes. Red White and Badass Brew averages position 8.5 for "coffee near me" and is in the top four for La Mesa coffee searches.
How much traffic does a coffee shop site get?
3,495 clicks from Google in twelve months, growing from 238 a month to 390.
What matters most for a local shop's website?
Being found for the town and "near me" searches. 1,586 non-branded searches rank on page one for this site.

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