Title Authority Website Redesign

Getting Titles Right, Digitally

When Louis Dutel, owner of Title Authority LLC, reached out to BlakSheep Creative, he wasn’t just looking for a cleaner website. He needed a complete online overhaul to match the precision and trust that his Covington, Louisiana-based business delivers every day.

Title Authority is a full-service auto title and notary firm that handles some of the most sensitive and detail-heavy vehicle and legal transactions in the state. That includes inherited vehicle transfers, custody mandates, acts of donation, and more. Their challenge was communicating that level of professionalism online in a way that was easy to understand, trustworthy, and locally focused.

We stepped in to create more than just a modern website. We set out to build a digital experience that mirrors the care and credibility of their in-person service.

Understanding the Client’s Goals

Louis and his team needed more than fresh design. They needed structure, clarity, and conversion. Their goals were to:

• Make complex services like successions, title corrections, and vehicle transfers easy to understand
• Provide a clear path for potential clients to call, schedule, or get started online
• Build trust from the first click
• Reflect their deep expertise in Louisiana notary and title law

Just as importantly, they wanted a platform built to grow with them over time.

Strategic Design with a Purpose

We started by mapping out every service Title Authority offers. From there, we created clearly organized landing pages for each one, helping clients find exactly what they need with zero confusion. Whether someone needs to transfer a title after a family member passes or file a power of attorney, they’re met with clear answers and easy next steps.

Key elements included:

• A blue and white design system that conveys trust and professionalism
• Fully responsive design for mobile and tablet users
• Smart navigation with dropdown menus, breadcrumbs, and service-sidebars
• Strong calls to action like “Start My Transfer” and “Schedule an Appointment” on every service page

The result is a website that looks clean and works hard.

Real Results That Matter

After launch, the Title Authority team saw exactly what they hoped for. The website:

• Immediately improved clarity for their clients
• Helped increase appointments and phone call leads
• Provided a scalable structure for SEO content, blog posts, and FAQs

Their new digital home finally matched the trust and accuracy they provide in the office.

What the Client Had to Say

“Our commitment is simple, to treat every customer like a neighbor and every document like it’s our own. BlakSheep Creative helped us translate that into a website we’re proud of.”
Louis Dutel, Owner, Title Authority LLC

Where the Site Ranks Today

Google Search Console for nolatitleauthority.com, last 180 days.

• 7,833 clicks from 563,617 impressions at an average position of 9.7.
• 174 non-branded searches rank in the top ten, and 44 rank in the top three.
• The wins are on the paperwork questions people actually search before they call a title office.

Search term	Google position
boat trailer bill of sale louisiana	#3.5
louisiana affidavit of correction	#8.4
affidavit of correction louisiana	#12.6
louisiana boat trailer bill of sale	#13.4

Search Console data pulled 19 September 2026.

The full twelve-month breakdown, month by month and search by search, is in the Title Authority case study.

Why This Project Matters

This wasn’t about trendy design or fancy features. It was about building trust through clarity. It was about making sure a complicated process feels simple for the people who rely on it most.

At BlakSheep Creative, we build websites that reflect what your business stands for. If your current site feels outdated or confusing, we can help turn it into your best digital asset.

Visit our web design page or reach out for a free quote. Let’s get started.

Need a website built to do this? Explore our website design for auto title and notary companies.