Mary Louise Cakez Website Launch

Mary Louise Cakez is a home bakery in Denham Springs, Louisiana. Tosha Harris bakes everything herself, from scratch, the way her grandmother taught her. She had no website. She had a printed Sweet Menu and orders coming in by text and Instagram.

The job was to make that easier to order from without changing what made it hers. So we started with the menu she already had and built outward from it.

Her menu became the design

Her Sweet Menu already had a look of its own, so the site did not need a new one. Her own colors and bold lettering carry straight through:

• Pink, teal and gold sampled from the menu, with dark text on those colors so it stays readable.
• Heavy headline type and brush strokes, like the printed piece.
• Her real bakes throughout. No stock food photos and no AI-edited images.

Every price posted

A missing price turns into one more text she has to answer. Her menu already listed prices, so the site lists them too:

• A full menu page with every item, size and price she has given us.
• A separate pound cake page for the 21 flavors, because that is what most people come looking for.
• An honest "Ask me" wherever she has not set a price, in place of a guess.

An order form that keeps how she already works

She runs on text, and she confirms each order herself. A checkout would have changed that, so the form was built around her process:

• Pick the item, the day, and pickup or delivery.
• Nothing is charged online. The order reaches her, and she texts back the total and deposit.
• Text and call buttons stay on every page, with a fixed bar on phones.
• Order details flow into her CRM, so she can keep track without retyping anything.

A holiday menu that respects one baker's limits

One person can only bake so many pies. Thanksgiving got its own page with a limited menu, a stated order window and set pickup dates, so customers know the rules before they ask.

Her voice, and her home kept private

This is a person, not a company with a team, so the site speaks as "I." A few choices follow from that, and from the fact that the kitchen is in her house:

• Her story, her grandmother and real texts from customers, shown without their names.
• No street address anywhere, including the structured data. Pickup spots get set by text.
• The required home kitchen disclosure on every page, in plain view.
• A chat assistant that uses her photo, says it is automated if asked, and hands the conversation to her.

What we built

• A Next.js site with a design token system built from her brand kit, plus a vector redraw of her logo.
• Home, pound cakes, menu, Thanksgiving, order and ask pages, plus privacy, terms, refund, cookie and accessibility pages.
• Bakery, FAQ, page and breadcrumb structured data, with a question section on each main page.
• Analytics that track orders, questions, texts and calls as events, with no names or phone numbers sent.

Running a Home Bakery or Small Food Business Without a Website?

See the live site at marylouisecakez.com, or see how we approach website design for small businesses and web design in Denham Springs.