Southern Dreams Outdoors Online Store Launch

Southern Dreams Outdoors is a new Louisiana waterfowl apparel brand from Trey Hubbard, the owner of Southern Dreams Mechanical. It launched with one small drop: three rope hats and a pocket tee.

A new label with four products cannot compete on selection, and nobody has heard of it yet. So we built the store to sell the story first, and the hats second.

The homepage leads with the line, then the product

The first screen is the brand's own words: Clock out. Ride out. Drop 001 sits right below it, one click from the cart, with each hat and the tee on a clean cream background.

A collection page that answers before it sells

The hats get their own collection page with a short write-up and the questions buyers ask before they order, so nobody has to leave the page to find out what a drop is or how the hats fit.

Product pages that show the real thing

• The hat, the woven patch up close, and the details in plain language.
• Color options shown as swatches, with the other pieces in the drop below.
• A reviews section that stays empty until real customers fill it. Nothing borrowed, nothing invented.

The Our Story page carries the weight

This is where a brand-new label earns attention. The page tells where Southern Dreams Outdoors comes from in Trey's own words: a grandfather he never got to meet, a passion for waterfowl handed down anyway, and a duck foot mark you earn instead of buy.

What we built

• A WordPress and WooCommerce store in the brand's charcoal, tan and cream, with the duck foot mark throughout.
• Collection pages for hats and tees, plus a gift guide, a size guide and an FAQ.
• A journal for Louisiana duck hunters, starting with licenses and stamps, zone maps and season dates.
• A mobile layout with the menu and cart pinned to the top of every page.

Need a Store Built Around What Makes Your Brand Different?

See the live store at southerndreamsoutdoors.com, or explore our ecommerce website design.