By Clint Sanchez · Published · 2 min read
Quick answer
Between October 3, 2025 and October 2, 2026, the Trash Rangers website drew 52,411 clicks and 963,103 impressions from Google search at an average position of 22.0. 1,292 searches that do not include the company name rank on page one, and 465 rank in the top three.
Key takeaways
- 52,411 clicks and 963,103 impressions from Google search between October 3, 2025 and October 2, 2026.
- 1,292 non-branded searches rank on page one, and 465 rank in the top three.
- Monthly clicks ran from 3,550 to 5,674, with the high point in December 2025.
- "dumpster rental gonzales" ranks at an average position of 7.2.
- The top page by clicks, the home page, brought 38,053 clicks.
Trash Rangers Case Study: 52,000 Clicks for a Louisiana Hauler
Trash Rangers provides residential, commercial and industrial waste services across several Louisiana parishes: garbage collection, roll-off dumpsters and more. Its customers use the website the way they use a utility, to pay a bill, check a pickup day, or start service.
We redesigned the site in 2024 and have kept building on it. Here are the last twelve months of search results.
What We Built
The redesign gave every parish its own service page with local information, and built the site around the tasks customers come to do. Paying a bill and finding a pickup schedule are one click from anywhere. Dumpster rental and commercial service each have their own section for the customers who are still choosing a hauler.
Search Results: 52,411 Clicks
From October 3, 2025 through October 2, 2026, the site appeared in Google results 963,103 times and was clicked 52,411 times. That is a click-through rate of 5.4% at an average position of 22.0.
| Month | Impressions | Clicks |
|---|---|---|
| October 2025 | 69,235 | 3,550 |
| November 2025 | 47,967 | 4,175 |
| December 2025 | 74,366 | 5,674 |
| January 2026 | 91,550 | 4,610 |
| February 2026 | 79,552 | 3,844 |
| March 2026 | 78,411 | 4,289 |
| April 2026 | 80,798 | 4,238 |
| May 2026 | 78,705 | 4,152 |
| June 2026 | 83,443 | 4,643 |
| July 2026 | 86,433 | 4,390 |
| August 2026 | 84,911 | 4,061 |
| September 2026 | 101,037 | 4,444 |
The Searches That Bring Customers
Google reported 4,917 different searches for this site that do not include the company name. 1,292 of them rank on page one and 465 rank in the top three.
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| dumpster rental gonzales | 7.2 | 623 | 78 |
| dumpster rental denham springs | 10.0 | 345 | 17 |
| dumpster rental prairieville la | 16.7 | 6,657 | 20 |
| trash service near me | 16.2 | 642 | 45 |
| trash company near me | 16.0 | 535 | 19 |
| dumpster rental near me | 29.7 | 9,025 | 20 |
| roll off dumpster | 26.6 | 7,387 | 17 |
| dumpster rental | 26.1 | 10,587 | 14 |
The Pages Doing the Work
| Page | Impressions | Clicks |
|---|---|---|
| Home page | 514,368 | 38,053 |
| Pay bill | 88,016 | 4,909 |
| Trash pickup schedule | 113,578 | 1,847 |
| Residential service | 99,115 | 1,727 |
What Other Businesses Can Take From This
Most of this traffic is existing customers, and that is the point. A hauler whose customers can find the bill-pay page and the pickup schedule from Google takes fewer phone calls. Those two pages brought 4,909 and 1,847 clicks.
The growth side is in the parish and town searches. Trash Rangers ranks on page one for dumpster rental in Gonzales and Denham Springs, and the parish pages are how it got there.
The project itself is in our portfolio: Trash Rangers website project. If you want the same kind of result, start with our website design for waste management companies, or see how we approach search engine optimization.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about digital marketing
How much traffic does a waste hauler's website get?
What do waste customers search for?
Do parish and town pages help a hauler rank?
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