TL Septic Case Study: A New Septic Website's First Eleven Months

TL Septic has decades of field experience and a loyal local customer base. Its old website showed none of that. It was hard to find, hard to use on a phone, and made an established business look like a side job.

We rebuilt it in November 2025. Here is what search looked like through the first eleven months.

What We Built

The new site was built for someone who needs help fast: emergency call buttons on mobile, every service explained in plain language, the service area stated clearly, and real photos of the owner and team. Local service pages and a set of articles on septic care were added to win the searches the bigger companies were getting.

Search Results: 1,069 Clicks

From November 9, 2025 through October 2, 2026, the site appeared in Google results 233,944 times and was clicked 1,069 times. That is a click-through rate of 0.5% at an average position of 18.8.

The Searches That Bring Customers

Google reported 3,447 different searches for this site that do not include the company name. 1,277 of them rank on page one and 659 rank in the top three.

The Pages Doing the Work

What Other Businesses Can Take From This

Septic customers search when something is wrong. TL Septic now ranks on page one for "septic tank cleaners near me," "septic service near me" and "septic tank service near me."

The articles do the early work. A page on the warning signs of a backup and another on how often to pump a tank drew 12,690 and 40,029 impressions, reaching homeowners before they need an emergency call.

The project itself is in our portfolio: TL Septic Services website project. If you want the same kind of result, start with our website design for septic companies, or see how we approach search engine optimization.