9 articles
Latest
Opting out of AI training is not leaving AI search. What Google and Microsoft's new controls do, the one exception, and what a one-site study can't prove.
14 min read · updated 2026-10-31
10 min read
5 min read
Generative engines cross-check your name, address, phone, hours, and services across the web. When versions conflict, AI recommends a competitor.
4 min read · updated 2026-09-04
Perplexity and Gemini cite sources they can read, verify, and trust. What each engine rewards, the steps that work for both, and the mistakes to avoid.
4 min read · updated 2026-09-04
AI recommends brands it trusts, and most of that trust is built off your site. How digital PR earns the reviews, press, listings, and citations AI reads.
5 min read · updated 2026-09-04
Entity optimization makes an AI recognize your business as one clearly defined thing it can verify and recommend. What an entity is and how to build one.
5 min read · updated 2026-09-04
SEO earns rankings, AEO earns the answer box and voice results, and GEO earns the AI recommendation. How they compare and which layer to build first.
5 min read · updated 2026-09-04
Generative Engine Optimization gets a business recommended by ChatGPT, Gemini, and Perplexity. How it differs from SEO and AEO, and where to start.
6 min read · updated 2026-09-04
