By Clint Sanchez · Published · Updated · 2 min read
Quick answer
A brand becomes memorable through four habits: consistency, story, visual cues, and difference. Keep the company name, logo, mission statement, and tagline identical across the website, social media, print, and email. Tell the origin story and core values. Use a logo and color scheme people can recall long after seeing them. Then find what makes the company different and let it inform every branding decision.
Key takeaways
- Your company name, logo, mission statement, and tagline should be identical across your website, social accounts, print materials, and email campaigns.
- People recognize a brand faster when they meet the same identity everywhere, no matter the channel.
- An origin story and stated core values give people a reason to remember and connect with a brand.
- Logos and color schemes work because the brain responds to visual stimuli and associates them with the brand later.
- Being different means putting thought into what makes the company distinct, not being weird for its own sake.
- Community involvement or environmentally friendly practices can be the difference that sets a brand apart.
In Baton Rouge and Livingston Parish, most service businesses in the same trade use the same stock photos, the same blue-and-white color scheme, and a name that ends in the parish or city. When a homeowner scrolls five roofers or plumbers on a phone, the one with a consistent logo, a real story, and a distinct look is the one they remember to call back.
You know the feeling. You see a commercial for a product or service and think, “Huh, that’s kind of neat. I should check that out sometime.” But then you forget everything by the time the next commercial comes on. Or maybe you’ve been to a friend’s house, and they have this cool-looking thingamajig, but you can’t remember what it’s called or where they got it.
What separates the products and brands that stay with us from the ones that fade into the background? Read on for four ways to make your brand memorable.
✍🏼 1. Be Consistent Across All Channels
This one seems straightforward, but you’d be surprised how many brands trip up here. Your company name, logo, mission statement, and tagline should be consistent across all platforms, if your website, social media accounts, print materials, or email marketing campaigns. This way, people will begin to recognize your brand no matter where they encounter it.
Want this handled for you? We build and market websites for Louisiana businesses, and we will tell you honestly if you do not need us.
📢 2. Tell a Story
People love stories. They’re how we make sense of the world and connect with one another. When creating your brand identity, think about what story you want to tell. What is your company’s origin story? What are your core values? Answering these questions will help you create both meaningful and memorable content.
👁️ 3. Use Visual Cues
Our brains are hardwired to respond to visual stimuli, so it makes sense to use visuals when trying to make an impression. That’s why businesses put so much effort into things like their logos and color schemes. These elements that people will associate with your brand long after seeing them. So if you’re not happy with your current logo or website design, now might be a good time for a refresh.
🤹🏼 4. Be Different
In a sea of sameness, being different will make people sit up and take notice of your brand. That doesn’t mean being weird for weirdness’ sake (although that can work too), but rather putting thought into what makes your company unique and using that to inform every aspect of your branding strategy. Are you environmentally friendly? Do you give back to the community? Do whatever you can to set yourself apart from the competition.
Countless brands are vying for attention, but only a few manage to break through the noise and become truly memorable. If you want your business to be one of those companies, put some extra thought into your branding strategy. It could make all the difference in distinguishing your business from the rest of the pack.
Now that you know how to make your brand memorable put these tips into practice and see how they can help your business get noticed from the crowd.
Of course, if you need help with your branding strategy, our team at BlakSheep Creative is always happy to lend a hand. Get in touch with us today to learn more about how we can help you take your brand to the next level. Fill out the form below to get started today!
Working on your brand identity, logo, or visual direction? Let’s talk through your direction in a 15-minute Discovery Call, no commitment.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about graphic design
What makes a brand memorable?
Why does brand consistency matter so much?
How do you tell a brand story?
Do logos and colors really affect memory?
How can a small business be different without being gimmicky?
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