Digital Marketing
Public Safety Recruitment Marketing That Keeps Candidates.
A young candidate hears about your department from a friend and looks it up on his phone. He finds a scanned civil service announcement and a fax number, so he applies next door. Others started your application and never heard back. We build a phone-friendly careers path, recruiting campaigns, and Grow applicant follow-up.
- Marketing can widen the top of the funnel and stop losing candidates who were already interested. It cannot fix pay, schedule, or culture, and we will say so.
- A recruit and a resident want completely different things. They get separate entry points on one platform.
- Small agencies have the least margin for a candidate lost to a broken careers page, and PERF data shows small agencies have grown past their 2020 staffing while large ones have not.
What keeps the phone quiet
Why the candidate who was interested never applied.
The careers page from 2014
A 24-year-old hears about your department from a friend and looks it up on his phone. The careers page is a PDF of the civil service announcement and a fax number. He applies to the agency two parishes over instead.
The application nobody followed up
Forty people started the application in March. Twelve finished it. Nobody texted the other twenty-eight. Most of them were interested enough to start, and one message would have brought half of them back.
The site that went down in the storm
The hurricane made landfall, residents searched for shelter and road information, and the agency site fell over under the traffic. The one page that mattered was a JPEG nobody could read on a weak signal.
What you get
Built to book the job.
A careers path a candidate can finish on a phone
Pay, schedule, benefits, requirements, and the hiring steps stated plainly, an application or interest form that takes minutes, and the recruit's entry point kept separate from the resident's.
Recruiting campaigns aimed at the right people
Search and social ads drawn to the regions, ages, and backgrounds you actually hire from, lateral and academy tracks separated, with creative that shows the job honestly. Ad spend stays in the agency's account.
Applicant follow-up within seconds
Every interest form gets an instant text from the recruiter, unfinished applications get a nudge, and every candidate sits in one pipeline with their track and source, so nobody who was interested goes cold. Part of Grow
An emergency page built before the season
Hosting sized for a spike, a page the PIO can push information to in under a minute from a phone, and critical details as real text rather than a graphic.
Public information and records, the public side
Road closures, press releases, permits, inspections, and records request instructions with fees and expectations published, editable by whoever is on duty. We integrate with your records system rather than replace it.
An agency website built to accessibility standards
Separate paths for recruit and resident, one platform underneath, built to accepted accessibility standards from the start. If yours cannot carry the recruiting campaign, we say so. Public safety agency website design
How it works
Fixed quote. Fixed timeline. Yours when it’s done.
01
15-minute call
Which positions you are short, what a candidate sees today, how applications get followed up, and what your procurement process requires.
02
Candidate and resident walk-through
Your site on a phone as a recruit, a resident during a storm, and a reporter. Where each one gets stuck, and what the fix costs.
03
Scope and price in writing
A fixed scope quoted in writing, to a purchase order, a fixed project, or an annual agreement that fits your budget cycle. If your entity requires a formal solicitation, we respond to it like any other vendor.
04
Launch and report
Careers path live, campaigns running, follow-up on, emergency page ready before the season. Monthly report in applications started and completed by source.
Trusted by the businesses we build for.
Proof beats promises
Independence Fire Department Website Redesign
See how BlakSheep Creative rebuilt the Independence Volunteer Fire Department’s website with a custom WordPress solution—built for public safety, speed, and community trust.
1 Percent Lists Real Estate Showcase Video
A real estate showcase video is a guaranteed way to help sell your listings Showcase videos have been proven to receive 403% more inquiries.
Acadian Lawn Service Business Card
After creating the Acadian Lawn Service logo, we were tasked with creating a custom business card to increase business for this new lawn services business in the Baton Rouge Area.
Google reviews
What clients actually said.
Real Google reviews, five stars, with the year each was left.
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“Exceptional service from an exceptional group!”
Zach SonnierGoogle review, 2026 “Mr clint is an amazing guy who is extremely professional and responsive, when it comes to the service he provides. His website building and promoting skills are top tier.”
nicholas mcdowellGoogle review, 2026 “We had a great experience working with BlakSheep Creative! Clint was professional, responsive, and easy to work with throughout the entire process. He was always willing to help and made sure everything was taken care of. We truly appreciate his work and would definitely recommend BlakSheep Creative to anyone looking for a great website company!”
alejandra serranoGoogle review, 2026 “Clint took my company's project much further than I ever expected. His tech experience was fantastic, but even more than that, he guided me in directions I hadn't anticipated. We hadn't planned on some of the changes he suggested, but he made it all bigger, better and bolder.”
Christy GilfourGoogle review, 2026 “Clint and the team at Blaksheep have truly exceeded our expectations. From day one, the communication was clear, prompt, and professional. We were never left guessing where things stood. The work they've done on our website and social media presence has been outstanding.it looks great, functions seamlessly, and really captures the essence of our brand. We're so grateful to have found a team that combines creative talent with such reliability and responsiveness. We're genuinely excited to continue growing with Blaksheep and can't recommend them highly enough!"”
Brandon CurryGoogle review, 2026 “Shoutout to our IT wizard for fixing our work email and saving us all from a slow descent into chaos, carrier pigeons, and “did you get my message?” debates. He calmly swooped in, pushed some mysterious buttons only he understands, and—like magic—emails started working again. No dramatic sighs. No eye-rolling (at least not where we could see it). Just quiet competence and the subtle confidence of someone who knows we would’ve absolutely made it worse if we tried ourselves. Emails are flowing. Productivity is restored. Sanity levels have stabilized.”
Becky WardGoogle review, 2026 “I cannot RAVE and PRAISE enough about who Clint is as a person AND the amount of talent he holds. Genuine, funny, relaxed, and could not have asked for a better graphic designer to work with. When everyone else didn’t meet the expectations I needed for a really personal project, Clint exceeded above and beyond. THANK YOU to this man and the quality work he resulted me with. I will FOREVER use him in any and all design projects going forward!!!”
Megan TheriotGoogle review, 2026 ““BlakSheep Creative has completely changed how customers find my business.” Before working with Clint and the team, we were basically invisible online. Now we rank at the top of Google for all our core services — brush clearing, forestry mulching, land development — you name it. The leads we get are not just more frequent, they’re better quality. They took the time to understand our business, explained what they were doing in plain English, and followed through with results that speak for themselves. Couldn’t be happier with the service and support. If you own a service business in Livingston Parish and want to grow, this is the crew to call. – Adam Hodges Owner, Hodges Land Management Livingston, Louisiana”
Adam HodgesGoogle review, 2025
How you can buy it
By the project, or one monthly plan.
By the project
One job, scoped and priced in writing before work starts: a website, a profile cleanup, a link campaign, a press release. You pay for the work, and everything we build is yours.
The monthly plan
$500 a month · 12-month plan, website build fee waived
Get found
- Your website, built, hosted and maintained
- Google Business Profile optimization, with 3 posts a week
- Local SEO: on-page work, technical fixes and schema
- Keyword research, and rank tracking on up to 100 keywords
- 75+ citations on Google, Bing, Apple Maps and directories
- AI search visibility, so assistants can name you
Get trusted
- 4 SEO articles a month, guaranteed
- 6 guest-post backlinks a month from relevant sites
- 1 press release a month, written and distributed
- Review requests after every job, and a reply to every review
- Social media posting on 3 platforms
Stay in the loop
- A monthly report on rankings, traffic and leads
- A monthly strategy call, direct with the person doing the work
- You own the site, domain and content
Pay-per-click ads are managed separately, and ad spend stays in your own account.
Text-back on every missed call, automatic follow-up and call tracking come with Grow, our platform. See Grow.
Why businesses hire us
- Veteran-owned, in Denham Springs since 2000.
- Fixed quote before we start. No hourly surprises.
- You talk to the person who does the work.
- Published pricing and a free 15-minute discovery call.
The short answer
Public safety recruitment marketing is the problem almost every agency actually has. The Police Executive Research Forum's July 2025 report found agencies hired 12.5 percent more officers in 2024 than in 2019 and were still 5.2 percent below 2020 staffing. The website is the first thing a candidate looks at after hearing your name. We are a firefighter-owned agency, and we build the careers path, the recruiting campaigns, the applicant follow-up, and the emergency page that hold up in front of a recruit, a resident, and a reporter, on terms your procurement office can approve. Reported monthly in applications started and completed by source.
Common questions about digital marketing for public safety agencies
We are a government agency. Can you work within procurement?
Will marketing actually fix our staffing problem?
Does our website have to meet accessibility requirements?
Can our PIO update the site without calling you?
What happens to our site during a hurricane or a major incident?
We are a small department with no communications staff. Is this worth it?
More for public safety agencies
Digital Marketing for other industries
From the blog
- The Critical Intersection of Content Marketing and Public Safety
How public safety agencies use content marketing to educate, share real-time alerts, build trust, communicate in a crisis, reach residents, and measure results.
- The Importance of Branding for Public Safety Agencies
Why branding matters for police, fire, and EMS agencies: public trust, clear crisis communication, community engagement, recruitment, and morale.
- Effective Online Strategies for Fire Departments
Nine strategies for fire departments: a safety-focused website, social media for alerts and recruiting, educational content, newsletters, and targeted ads.