By Clint Sanchez · Published · 2 min read
Quick answer
Between October 3, 2025 and October 2, 2026, the HMC Civil Rights website drew 11,031 clicks and 1,154,775 impressions from Google search at an average position of 15.1. 2,698 searches that do not include the company name rank on page one, and 1,192 rank in the top three.
Key takeaways
- 11,031 clicks and 1,154,775 impressions from Google search between October 3, 2025 and October 2, 2026.
- 2,698 non-branded searches rank on page one, and 1,192 rank in the top three.
- Monthly clicks ran from 778 to 1,038, with the high point in July 2026.
- "is tennessee a right to work state" ranks at an average position of 2.2.
- The top page by clicks, the home page, brought 2,529 clicks.
HMC Civil Rights Case Study: 11,000 Clicks for a Nashville Trial Firm
HMC Civil Rights is a Middle Tennessee trial firm. Heather Collins and her team represent survivors and employees in sexual assault, civil rights, injury and employment cases, often against large employers and public entities.
We handle the firm's website and SEO, working alongside Lisa M. Gale, the Nashville agency behind the firm's branding. These are the search results for the last twelve months.
What We Built
People who land on a civil rights firm's site are usually at a low point. The site leads with the firm's own promise, "Built for Trial. Centered on You," and gives each of its practice areas a page of its own instead of one shared list. Articles answer the questions employees search before they call a lawyer.
Search Results: 11,031 Clicks
From October 3, 2025 through October 2, 2026, the site appeared in Google results 1,154,775 times and was clicked 11,031 times. That is a click-through rate of 1.0% at an average position of 15.1.
| Month | Impressions | Clicks |
|---|---|---|
| October 2025 | 69,151 | 778 |
| November 2025 | 73,589 | 835 |
| December 2025 | 84,317 | 843 |
| January 2026 | 100,811 | 919 |
| February 2026 | 108,948 | 962 |
| March 2026 | 108,250 | 1,023 |
| April 2026 | 132,058 | 904 |
| May 2026 | 104,681 | 915 |
| June 2026 | 102,293 | 954 |
| July 2026 | 90,122 | 1,038 |
| August 2026 | 96,866 | 907 |
| September 2026 | 79,355 | 893 |
The Searches That Bring Customers
Google reported 4,987 different searches for this site that do not include the company name. 2,698 of them rank on page one and 1,192 rank in the top three.
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| is tennessee a right to work state | 2.2 | 4,703 | 56 |
| civil rights attorney nashville | 7.9 | 1,851 | 56 |
| employment attorney nashville | 9.0 | 2,518 | 52 |
| wrongful termination lawyer nashville tn | 10.6 | 858 | 37 |
| employment lawyers nashville | 13.2 | 3,608 | 49 |
| employment lawyer | 5.3 | 144,917 | 34 |
| wrongful termination lawyer | 19.5 | 4,073 | 41 |
| civil rights lawyer nashville | 7.6 | 319 | 29 |
The Pages Doing the Work
| Page | Impressions | Clicks |
|---|---|---|
| Home page | 78,923 | 2,529 |
| Nashville discrimination attorneys | 181,896 | 2,406 |
| Random drug testing at work: know your rights | 238,174 | 1,729 |
| Is Tennessee a right to work state | 58,383 | 497 |
| Nashville employment attorneys | 155,561 | 393 |
What Other Businesses Can Take From This
Legal search is among the most competitive there is. HMC holds page one for "civil rights attorney nashville" and "employment attorney nashville," and position 2.2 for a question thousands of Tennessee workers ask: is this a right to work state.
The mix matters. Practice area pages rank for the searches made by someone ready to hire. Know-your-rights articles reach the far larger group who are still working out if they have a case. One article on workplace drug testing drew 238,174 impressions.
The project itself is in our portfolio: HMC Civil Rights website project. If you want the same kind of result, start with our website design for law firms, or see how we approach search engine optimization.
About the author
Founder & Lead Developer · Denham Springs, LA
Clint has built and marketed websites for 26 years, since founding BlakSheep Creative in 2000. He is also a 29-year firefighter and a 23-year member of IAFF Local 557, which is where the bias toward plain answers over sales copy comes from.
- Veteran-owned
- Firefighter-owned
- IAFF Local 557
Common questions about digital marketing
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