Giving a Father-and-Son Outdoor-Living Builder Its First Website
Tiger Town Construction builds custom patio covers, screen rooms, and sunrooms across Denham Springs and the greater Baton Rouge area. Owner Justin Walker had the rare problem of a business whose work was better than its marketing: a strong reputation built on referrals and repeat customers, but no website at all. People hired Tiger Town when they saw the work or got referred. The only thing holding it back was visibility, not quality and not pricing.
The Challenge
Tiger Town was invisible online in a market that was wide open. It works in Livingston and Ascension, the first and third fastest-growing parishes in Louisiana, where builders like DSLD and D.R. Horton keep adding subdivisions full of new homes with bare backyards. Yet the local competitors all looked the same online: thin galleries, a handful of reviews, and no clear pricing. No single brand owned the search results for patio covers or screen rooms in the region. The demand was there for the taking, and Tiger Town had no way to claim it.
The Strategy
We built the engagement around one idea: trust-led demand. Homeowners do not buy a five-figure outdoor room on price. They buy on proof, reputation, and the confidence that the person who sells the job is the one who builds it. So the brand had to feel as premium and custom as the work itself, and the site had to do the convincing while Justin was out on a job. Rather than chase clicks, we focused on the cheapest and most durable advantages a local builder has: owning local search, a deep project gallery, and a steady stream of real reviews.
What We Built
As Tiger Town’s fractional marketing partner, we built the storefront from a clean slate: a premium, portfolio-led WordPress site with a page for every service and every priority city, all pointing toward a single conversion action, the quote request. The work included a full brand identity and style guide (“Owner Built. Custom Made. Built to Last.”), Google Business Profile optimization, a review engine to build proof at scale, and the local-SEO foundation of schema, analytics, and Search Console needed to compete in the Google map pack.
The Result
Tiger Town launched in June 2026 with a site that finally matches the quality of its work. It is a trust-led storefront built to capture the new-build demand around Denham Springs, rank for the services Justin most wants to sell, and turn a referral reputation into a steady flow of quote requests, all without him having to stand in front of someone first. The foundation is set for a review moat and a referral engine to compound on top of it.
