Left on Read:  Why Communication is Vital in Digital Marketing

Learn how effective communication with BlakSheep Creative can ensure the success of your digital marketing campaigns and websites.
why communication is important in digital marketing
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The Importance of Communication in Digital Marketing

Hey there, BlakSheep Creative clients!

We’re diving into a topic near and dear to our hearts: communication. At BlakSheep Creative, we believe that open, honest, and timely communication is the key to creating successful digital marketing campaigns and websites that truly reflect your business.

Why Communication is Key

Imagine this: we’re working hard on your project, whether it’s tweaking your website’s SEO, designing a new layout, or planning a social media campaign. Suddenly, we hit a roadblock. Maybe we need to access your account with two-factor authentication (2FA). We can’t get through without your help. This is where communication becomes crucial. A quick response from you can keep the project on track, ensuring we meet our deadlines and your expectations.

waiting on reply while creating yelp account

For instance, when we’re helping you set up or claim your business on platforms like Yelp, we might need you to verify your phone number with a 4-digit verification code. This simple step can delay the entire process, preventing us from completing your business profile and leveraging Yelp’s tools to boost your online presence.

Now, let’s consider what happens when communication breaks down. Delays can pile up, and those minor tweaks or urgent updates can fall by the wayside. A single missed message can cascade into missed opportunities, resulting in a website or campaign that isn’t fully optimized for your needs. The longer we go without a response, the harder it becomes to maintain the momentum we need to keep your project on track.

Personal Touch with Texts

Unlike many agencies, we believe in keeping things personal. We know life is busy, and emails get lost in the shuffle. That’s why we often text you with simple questions or updates. It’s faster, more direct, and helps us keep the momentum going. We want you to feel like we’re right there with you every step of the way.

Ignoring these texts or delaying your responses can slow the whole process down. What could have been a quick fix can turn into a significant delay. The more responsive we both are, the smoother everything goes. We’re all in this together, and your prompt communication helps us deliver the best possible results.

Juggling Multiple Projects

As a boutique agency, we often juggle multiple projects at once. But don’t worry; this doesn’t mean your project gets lost in the mix. In fact, it’s quite the opposite. When we hit a pause on one project while waiting for feedback, we jump right into another. This means we’re always moving, working, and finding ways to progress. Your project is never on the back burner.

However, when communication slows down, it disrupts this flow. We have to shift our focus, and projects can end up in a holding pattern. This can lead to longer turnaround times and missed deadlines, ultimately affecting your business.

Working Around the Clock

We know that running a business doesn’t stick to a 9-5 schedule, nor do we. We often work weekends and after hours to ensure your website is up and running and that your digital marketing campaigns perform at their best. We’re committed to meeting deadlines and ensuring your site works for your business, not the other way around.

But to make this happen, we need you to be as committed as we are. Delayed responses and missed communications can lead to extended work hours and stress on both ends, which can impact the quality of the final product. We’re dedicated to your success but need your partnership to make it work seamlessly.

All Hands on Deck

When launching a new website, it’s all hands on deck. We pour our energy, creativity, and expertise into ensuring your site looks great and functions seamlessly. We understand your website is vital for your business and are dedicated to getting it right. We test, tweak, and fine-tune until everything is perfect.

However, without your input and timely feedback, we can’t see critical elements that are important to you. Your insights and approvals are essential to creating a site representing your brand. When communication lags, it compromises the quality and timeliness of the launch.

Your Success is Our Success

At the end of the day, your success is our success. We’re not just another agency but your partners in this digital journey. We take pride in the work we do and the relationships we build with our clients. Your goals become our goals, and we’re here to help you achieve them.

So, here’s to excellent communication, collaboration, and the incredible results we can achieve together. If you have questions or concerns or want to chat about your project, we’re always here for you. Let’s keep the conversation going and make something unique!


The BlakSheep Creative Team

Picture of Clint Sanchez

Clint Sanchez

Clint Sanchez excels as the Chief of Information and Technology at the Baton Rouge Fire Department and as a digital marketer at BlakSheep Creative. With over two decades in public service, he expertly manages technological infrastructures while also applying his creative skills in web, graphic design, and video at BlakSheep. His dual role demonstrates a unique blend of technical acumen and creative innovation.
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