Red, White, and Clix Website Launch

Red, White, and Clix is a veteran-founded nonprofit in Lafayette, Indiana, built around a two-day tabletop gaming weekend. Wesley Robertson, its founder, needed a site that could do two jobs at once: get players to a table and give donors a clear reason to trust where the money goes.

Those two audiences ask different questions. A player asks what it costs, when to show up and if a first timer is welcome. A donor asks who runs this and what happens to the money. So we gave each question a plain answer in a place that is easy to find.

One event page that holds the answers

A tournament weekend comes with a lot of small questions, and each one can cost a registration if it goes unanswered. The November 2026 event page collects them instead of spreading them across a menu:

• Schedule, entry fees and formats, written out in full.
• Who runs the floor, so players know whose call is final.
• Food, hotels, the venue with a map link, and add to calendar buttons.
• The beneficiary, named on the page before anyone registers.

Registration that uses what players already have

HeroClix players already sign up for tournaments on HCUnits, the community tournament site. Building a second checkout would have split the head count and given players one more account to manage, so the site works with it:

• The register page sends each player to the right event on HCUnits.
• It says plainly that fees are paid at the door, with the accepted payment types listed.
• First timers are told they do not need to register anywhere. They can just come and ask for a seat.

A prize table that credits the people behind it

Donated prizes are a big part of why people come, and the donors deserve the credit. The prize page was built to do both jobs:

• Every tournament tier for both main events, laid out so players can see how prizes stack.
• More than 90 donated items in photo cards, grouped under each donor by name.
• No dollar values anywhere, by design. The page thanks the people who gave.

Money, counted in the open

A charity event asks people to trust it with their money. The mission page answers that directly, and it keeps the numbers that are less flattering along with the rest:

• What the first event raised and what reached veteran-focused causes after costs.
• Where the second year went, and who the current beneficiary is.
• The nonprofit details stated on the mission and donate pages, in the organization's own careful wording.

A hard story, handled with care

The founder's story deals with what came home from war, and some people reading it may be going through the same thing. That changed how the page was built:

• The Veterans Crisis Line sits inside the story, with tap-to-call, text and chat links.
• The resources page says clearly that the group runs games and is not a crisis service.
• Its links go to government and VA-accredited services, with state-by-state resources on a map.

Giving without friction

Donors can give any amount through PayPal or Venmo in two buttons. The page also says what the money pays for, so nobody has to go looking for it.

What we built

• A site on Instatic, a self-hosted visual CMS, with an events post type so each new event gets its own page and listing.
• A design token system and vector logo kit drawn from the logo he already had, using Archivo Black and Space Grotesk.
• Home, event, register, prizes, mission, founder, resources, support and donate pages, plus privacy, terms, cookie, accessibility and disclaimer pages.
• Sponsor and volunteer forms, and analytics that load only after a visitor says yes to the cookie choice.

Running a Nonprofit or Charity Event That Needs a Site People Can Trust?

See the live site at redwhiteandclix.org, or see how we approach web design for nonprofits.