Building a Digital Foundation for a Fire & EMS Consulting Startup
OG Advisors came to BlakSheep Creative with a powerful mission: help fire and EMS agencies make better software decisions with zero vendor bias. As a brand-new business entering a high-stakes industry, they needed more than just a website—they needed digital authority from day one. We answered the call with a full-service web build that blends clarity, credibility, and conversion-driven design.
Starting From Scratch—And Standing Out
OG Advisors didn’t have a logo, branding guide, or previous web presence. What they had was vision—and a desire to show up like a seasoned pro in an industry that demands trust. Public safety leaders don’t have time to sift through fluff. They need answers, fast.
The stakes were high. If the website felt amateur, it could cost them leads. If it felt too “salesy,” it could cost them trust. So we focused on building something clean, authoritative, and professional—built on a foundation of strategic content and user-centered design.
A Digital Launchpad That Hits the Ground Running
This wasn’t a redesign. It was a ground-up digital launch. From early brand discovery to post-launch polish, we delivered a website tailored to match the way decision-makers in public safety think and act. Here’s what we brought to life:
- Mobile-first, fast-loading design crafted in Breakdance Builder
- High-conversion copy across every page, built on real-world fire/EMS pain points
- Service pages for Procurement Support, Software Optimization, System Evaluation, and more
- Custom consultation forms with clear, repeatable CTAs
- FAQ and News modules designed to scale with the company’s content
- WCAG-friendly accessibility and seamless UI/UX for tablet and mobile
- iPhone XR mockups and responsive screenshots built into every phase of testing
Every section of the site—from the homepage headline to the consultation form—was crafted to give OG Advisors the appearance of a long-established, deeply trusted consultancy from day one.
Laying the Groundwork for Growth
The new ogadvisorsllc.com is already proving to be a valuable asset. With its launch, OG Advisors has successfully opened conversations with agency leaders who were previously unaware of vendor-neutral consulting as an option. The site has given them a place to point potential clients, outline services, and capture qualified leads without relying on word-of-mouth alone.
Early traction includes:
- High praise from agency stakeholders impressed by the clarity and layout
- First consultation form submissions within a week of launch
- A brand narrative that makes the founder’s voice—and value—clear from the first scroll
“This site feels like we’ve been around for a decade—clean, direct, and professional. We finally have a platform that tells our story with credibility.”
— Todd York, Founder, OG Advisors
Bringing the Vision to Life
The website visuals reinforce confidence and capability. Hero sections focus on the founder’s fire/EMS roots, while service pages cut straight to the problems agency leaders face when dealing with RMS and ePCR vendors. Clean white backgrounds, navy overlays, and minimalistic accents create a consulting-first tone that still feels human.
Imagery features iPhone and desktop mockups, section screenshots, and functional callouts that highlight key user actions. Everything was built to scale with OG Advisors’ growth—whether they’re onboarding new clients or sharing insights through their blog.
See the Website for Yourself
Curious how it all came together? From mobile responsiveness to streamlined service pages, this new site sets the standard for clean, effective design in the fire and EMS consulting world. Take a peek behind the curtain and explore the finished product.
Ready to Build Authority From Day One?
If you’re launching a new venture and need your digital presence to make a strong first impression, BlakSheep Creative can help. We’ve launched dozens of startups with design strategies that inspire trust, drive action, and stand the test of time.
Let’s bring your vision to life— visit our web design and development page or fill out the form below for your free consultation.
