What's Special About This Business Introduction Video:
#1 It’s about the customer, not about their company.
Their prospects don’t want to watch a video in which they just talk about their company.
Chances are, they want to know what Boondock Rustics can do for them.
#2 It finds a need and shows how they can meet it.
Customers probably aren’t just cruising the internet looking for entertainment. In this instance, they are looking for a particular product and Boondock Rustics’ Introduction Video demonstrates what they handcraft to help them find it.
#3 It has a clear call-to-action
Instead of making your call to action message something like “Shop now” or “Call us now”, this video has one that is less aggressive for the customer.
The introduction sells without trying to sell. It calls them to, “Let us help create your story.” This is more likely to convert into customers by not being too pushy with making a sale right from the start.