How We Rebuilt a Remodeling Website to Earn Trust and Inquiries
Starling Construction had a modern logo and a strong reputation for craftsmanship across Central Indiana. But their existing website didn’t reflect that. It was short, clunky, outdated, and still featured an old logo. Worse, it was only findable by people who already knew the name.
They needed a website that demonstrated professionalism, attracted high-value homeowners, and converted visits into booked consultations.
Built for People Ready to Renovate
- Mobile-optimized with a fast, responsive layout
- Bold CTAs like “Book Your Project Consultation Today” across all pages
- Clean site structure that highlights Services, Service Areas, and Project Gallery
- Zapier integration for automatic lead handoff to JobTread
- Natural design tone to complement the Starling-inspired brand
This wasn’t just a website rebuild—it was a conversion machine crafted for homeowners planning high-dollar upgrades.
Designed to Reflect Trust and Craftsmanship
- Custom WordPress site, fully branded with red (#ec1c24) and black palette
- Real-world copy for a 35+ affluent homeowner audience
- Modern typefaces and layout that balance clean design with a slight touch of whimsy
- Gallery and About pages that feature authentic visuals and storytelling
- Testimonials, credentials, and visible contact details throughout
This design tells homeowners: you’re in the right place, and this contractor knows their stuff.
Structured for Local SEO Wins
- Service-specific landing pages targeting locations like Frankfort, Lafayette, Lebanon, and more
- Schema markup, clean code, and technical SEO implemented from day one
- Blog strategy aligned with remodeling topics and seasonal homeowner concerns
- Centralized “Service Areas” hub for scalable SEO expansion
Homeowners in Indiana aren’t Googling “nice websites” — they’re Googling “home addition near me.” We built with that in mind.
Positioned to Scale with the Business
- Built-in blog, FAQ, and update tools to add content over time
- Integrated Google Business Profile updates and review strategy
- Future-proof structure for new cities, services, or lead magnets
- Clear contact paths from every page to keep the inquiry flow simple
This isn’t just a digital brochure — it’s a full lead-gen engine, built to grow with the business.
“I wanted something clean and bold that reflected our craftsmanship — this is exactly what we got. Everything feels more professional, and we’re finally getting found outside of referrals.”
— Brandon Curry, Owner, Starling Construction LLC
Why This Matters for Construction & Remodeling Businesses
If your website isn’t winning trust and driving leads, it’s quietly costing you work. In trades like remodeling, most sites fail at the fundamentals — they confuse visitors, look outdated, or bury the most essential info.
We built this one to convert, whether someone is planning a full addition or just browsing for a reliable contractor they can actually call. And this approach works far beyond remodeling — it’s built on strategy, not guesswork.
If your business depends on local leads, you don’t need flash. You need a modern, mobile-ready website that loads fast, builds trust instantly, and makes it easy to take action. Visit the website today.
Visit our web design and development services page to learn how we do it. Or fill out the form to get started today — and get a site that works as hard as you do.
