A Website for a Fast-Rising Softball Program
EA Softball is one of Louisiana’s fastest-growing girls’ travel ball programs, built on grit, leadership, and competitive excellence. But without an official website, they lacked the credibility and structure needed to support their momentum. Communication was fragmented. Updates were manual. Parents, players, and prospects had nowhere to go for consistent information.
BlakSheep Creative delivered a full-scale digital platform that positions EA Softball as a serious, professional, and future-focused organization. This wasn’t just a website. It’s the foundation for their next chapter—built to grow, convert, and lead in the youth sports space.
Project Goals
- Establish EA Softball’s first official web presence to build trust with families, athletes, and sponsors.
- Establish a systematic approach for publishing rosters, events, staff bios, and program updates.
- Build for long-term growth with a scalable WordPress architecture and simple update process.
What We Delivered
We built the EA Softball website from scratch using WordPress, Breakdance Builder, and a robust custom post type structure. Every piece of content—teams, players, coaches, events, and blog posts—is modular and connected. This allows staff to manage the site with ease while ensuring everything stays consistent and professional-looking.
The site puts users first. It’s fast on mobile, easy to navigate, and designed for action. Whether visitors are checking the next tournament, learning about the coaching staff, or browsing player profiles, they’re always one click away from what they need.
Key Features
- Dynamic Team Pages: Each team has its own hub with a roster, coaching info, and direct access to events and news.
- Coach & Player Profiles: Fully searchable profiles connected via ACF relationships, so teams stay up to date automatically.
- Event Calendar: Branded event pages with clear formatting, shareable links, and scalable management tools.
- Breakdance Builder: Chosen for its clean code output, speed, and ability to work seamlessly with dynamic content.
- Mobile-First Layout: Designed for busy parents and coaches using phones—fast load times, intuitive nav, and touch-friendly UX.
- ShortPixel Pro Integration: All images optimized and served in AVIF format for next-gen performance and minimal load times.
- WPEngine Hosting: Premium hosting ensures fast page speeds, daily backups, and consistent uptime during peak traffic events.
- SEO & Schema Optimization: SEOPress Pro configuration supports rich search results, player and coach schema, and future marketing integrations.
The Results
EA Softball now has a professional, high-performance website that reflects the quality of their program and supports their ambitious growth goals. It’s easier than ever for families to get information, for coaches to manage their teams, and for the organization to recruit new talent. The site saves time, builds trust, and raises the bar for youth softball programs across the region.
Looking to level up your organization’s digital presence? BlakSheep Creative builds professional websites for softball teams that deliver clarity, confidence, and real results. Fill out the form below for a free quote:
