Pay Per Click Advertising.

With pay-per-click (PPC) marketing, advertisers have to pay a fee every time someone clicks on their ad.

This form of advertising is prevalent and most closely associated with Google; however, you can see PPC ads on Facebook, Bing, and other search engines.

Simply put, this online marketing model has the advertiser paying for each click they get from consumers who are interested in what they’re selling.

Pay-per-click has three main goals:

• Generate leads
• Increase sales
• Promote brand awareness

When a user clicks on your ad, you have to pay the search engine a fee. When hyper-relevant ads work in your favor and attract customers who buy from you at high prices, the cost of paying Google is worth it because that customer will be more profitable than what we paid for them.

For example, if our average product costs $20 but someone comes to our site interested with an intent to purchase something (and they do). Their value goes beyond just 20 bucks!

Pay-per-click (PPC) advertising is a great way to get more traffic and sales for your small business, but it can be hard to know where to start.

There are many different types of PPC campaigns that you can use depending on what you’re trying to accomplish with your ads. You might want them for lead generation or brand awareness, but there’s no one size fits all answer here.

We’ve got the perfect solution! BlakSheep Creative has been helping businesses like yours succeed in pay-per-click marketing since 2010, and we have the experience necessary to help you find success too. We offer free consultations to understand your goals and then work with you to generate a solution that works for your business.

Contact us today for your free consultation.

Google offers various ways to advertise and promote your company. These include paid advertisements that appear in search results on Google.com.

In this display network, ads appear across different websites through Adsense or other services such as YouTube advertising campaigns to reach a specific demographic of viewers who are more likely interested in products like yours.

The Google AdWords program provides advertisers with text ads, images, and video ad formats to promote their business or organization on Google and Search partner websites.

When your advertisement seeks to drive consumers to an online store, the hardware store, or any other location where they might be interested in finding information about what you’re offering, then it’s best to go with paid advertising options.

With AdWords, you pay for every click that your ad receives.

PPC campaigns are one of the most popular marketing strategies today. Still, there is no one-size-fits-all solution to success.

For some companies, it might make sense to invest in paid display boosts while others focus their efforts on search ads only. That’s why we offer free consultations to all of our potential clients.

By speaking with an expert from BlakSheep Creative, we can ensure that your online advertising campaign is a success and you get the most value for your investment.

Contact us today for more information about how we can help you succeed!

Bing Ads can be a great way to get more traffic and sales for your small business, especially if you’re not trying to drive customers directly to an online store. Anyone with internet connectivity can visit most websites. Still, there’s likely only around 10% who are ready to buy what you’re offering at any given time.

Paid advertising is an effective way to drive these folks to your website. And that’s where Bing Ads comes into play.

Bing offers pay-per-click advertising just like Google does, so the strategies are relatively similar. Still, you’ll also be able to use display ads, which can help you grow brand awareness. We offer free consultations so that we can work with you to make sure that your online ads are doing what they’re intended to do.

Contact us today for more information about how we can help you succeed!

A landing page is a single web page that appears when someone clicks on an ad or a search result.

On this particular page of your website, you have a limited amount of time to convince the visitor that what you’re offering is valuable and it’s the best choice they can make for whatever their problem might be.

Suppose your web design is poor, or there isn’t anything particularly compelling on this one page. In that case, the visitor will likely bounce and go back to their internet search results.

In many cases, a landing page is the only thing between you and a new customer, so it makes sense to hire someone with experience getting results from these types of ads on a website that has compelling copy and visual elements.

Contact us today for your free consultation on what we can do for you!

There are several reasons why PPC is a good choice for small businesses and large corporations alike. Once you understand how to build effective ad campaigns, you can examine the benefits of PPC and maximize them.

Aside from selecting how much you want to spend and only paying when someone visits your site, PPC has several advantages. You can:

• Get your ads in front of people who might not usually visit your website.
• Increase sales and boost traffic quickly. When you’re starting a new ad campaign, it can be challenging to get the site’s SEO optimized in time to come up when someone types in a relevant search term. PPC lets you bypass this process but still capture the targeted audience.
• Track your results to know which ads are performing best and where your money is being spent most effectively.
• Be more competitive in your industry for high-value keywords.

Contact us today for more information about how PPC can work for you!

There are two steps to creating an effective pay-per-click ad.

First, you have to create a compelling ad that will make people want to click on it and learn more about your product or service.

Next, you need to write copy for the landing page that matches the ad, so visitors get the same message no matter which medium they use to find your website!

It can take some time to get the pay-per-click marketing strategy to work for you. However, once it starts getting results, it can be a powerful way for your business to find new leads and potentially turn them into long-term customers.

Contact us today so we can help you start an effective campaign!

Google Ads provide an unprecedented amount of marketing power and flexibility, including the ability to stay top-of-mind with previous visitors through retargeting.

They also give you complete control over where and how your ads run, along with detailed analytics that supports these decisions.

The benefits of PPC are extensive and include:

• Immediate results without dealing with SEO.
• Higher conversion rates because you’re able to be more targeted.
• Decent control over budget and spending.
• Targeting options that can more precisely reach your audience.

Contact us today to learn more about the benefits of PPC!

Aside from its cost-effectiveness, pay-per-click advertising isn’t just a great way to connect with new customers; it’s also a powerful means of convincing your current customers that they should be coming back for more.

If you can use PPC to re-engage potential buyers who have previously been on your site and shown some interest but didn’t make a purchase, by retargeting them with ads on related sites, you can increase your sales and win back revenue that would otherwise be lost.

PPC gives small businesses the flexibility and control they need to succeed.

Contact us today to learn more!

Ad groups are a way for you to organize the keywords you’re targeting into coherent, manageable groups.

Having well-defined ad groups can help with your pay-per-click advertising campaign because it lets you keep track of what’s working and what needs improvement.

You should have a separate ad group for each topic so that your ads can be more specific and relevant to the keywords you’re trying to target.

Contact us today for more information about ad groups!

A pay-per-click campaign is simply an organized grouping of ad groups focused on different aspects of your business.

For example, if you have a small business selling organic soaps, one of the ad groups could be called “organic soap.” This would contain all keywords related to buying that specific product from your company. You could also create an ad group called “natural soap,” which would contain keywords about natural soaps in general.

It all depends on how much you’re willing to spend!

Your average cost-per-click (CPC), or price that you pay for a single click, is based on various factors, including the competition for your keywords and the performance of your ads.

You also have to take into consideration your return on investment (ROI). If you’re selling $250k houses and spend $100 on each click, but sell a home in 10 clicks, it’s likely worth it for you.

But if you only sell $20k sofas and spend $100 on each click, but sell a sofa in 3 clicks, it might not be as effective.

Contact us today for more information about setting up your campaign!

Negative keywords are words that you don’t want your ads to show up for. This is different than blocking certain words because negative keywords tell Google not to run your ad if it includes any of the terms you specify.

For example, if you’re a shoe retailer who only sells tennis shoes, you might want to add “boots” as a negative keyword.

Keywords are the lifeblood of your pay-per-click campaign because they’re how Google understands what you’re trying to advertise.

Without proper, specific keywords targeting your ads, they just won’t perform well. There’s no point in running your ad if it’s just going to get lost among more relevant results.

Quality Score is a diagnostic tool that gives insight into your ad’s quality compared to other ads in the same group.

The score ranges from 1-10 and can be found at the keyword level, where higher scores indicate more relevant and useful information for users searching for keywords related to what you’re advertising on.

Remarketing is a way of reaching out to users who have previously visited your site but didn’t make a purchase.

By using remarketing, you can re-engage people and convince them to buy from your business. Remarketing is a great way to turn first-time visitors into long-term customers!

In a word, yes!

By seeing what ads your competitors are running and where they’re showing up, you can get a better idea of how their PPC campaign is performing. You can even use the information to create similar ads for yourself!

We use several analytic stacks that allow us to reverse-engineer your competitors’ ad campaigns and use the exact keywords they’re targeting — except with better results!

Contact us today to learn more!

While SEM and PPC are often used interchangeably, there is a difference between the two. 

SEM encompasses both organic traffic (or unpaid) as well as paid advertising activity that intends to improve how easy it is for people to find your website through search engines (Search Engine Optimization) or other channels such as video ads or picture ads (Content Marketing).

On the other hand, Pay-Per-Click only refers specifically to online advertisements that work with search engine results pages and marketplaces like YouTube/Instagram/Facebook, where you pay every time someone clicks on your ad.