– Informing a target audience – Building a community – Reducing business cost or making it more efficient – Lead generation – Market research – Reaching a larger audience with a message / larger online presence – Selling products or services (eCommerce) – Selling advertising space – Branding your business or product – Creating buzz for a small business – Establishing trust for a brand – Finding new employees
Information-centric websites are created to convey specific and helpful information to particular users (audience) so that the visitor learns something new or understands a topic better. These types of websites typically contain actionable information such as: – How to perform a task ("how to's) – Tips and tricks – Fix and repair – Support information – Directions – Instructions – Guidance
Think of entertainment websites as an informative website with the sole purpose of entertaining. Typically, these websites showcase entertaining information to visitors. Some examples of entertainment websites are: – Online magazines – Gossip-oriented websites – Celebrity news – Sporting coverage – Movies – The arts – Funny websites – Satirical websites
Entertainment websites tend to place an added emphasis on user experience. They are designed to be easy to navigate and are frequently updated to ensure that users keep coming back for more information.Websites whose purpose is entertaining are also made more engaging by offering visitors dynamic content such as videos, podcasts, slideshows, or other multimedia elements.
– Create an eCommerce store on your website and sell your own swag. You can easily create an online store and sell products, merchandise, other physical goods. On top of that, you can also deliver digital products such as eBooks, audio, video, images; you name it. You can sell your listeners anything that you want.
The primary purpose of an eCommerce website is to sell products and services to users online.The most successful eCommerce websites are carefully designed to convert visitors from visitors to buyers. You can learn more about what an eCommerce website is on our post "What Is eCommerce?" To successfully do this, online stores need to integrate marketing strategies and techniques. Some of the methods that an eCommerce website may use are advanced closing and upselling methods.
– Ease of making purchases – A smooth and easy checkout process – Accurate and engaging product descriptions. – Lowered page loading times (speed) – Stylish and attractive design – Upsells – Inbound marketing – Search Engine Optimization – Abandoned cart follow-up – Mobile responsiveness – Calls to Action (CTA)
One of the most common website types today are service-based business websites. Also known as a company website, their primary purpose is to convince visitors that they should become customers.Successful business websites position their company as a dependable, experienced, and trustworthy service provider in a target market.When we say business websites, that applies to nonprofits as well.While they may not be providing services for profit, they do have a mission and services that they provide.
Internet users looking for a service provider frequently look for one online. They'll visit the website of prospective businesses to find out more information such as: – Services – Pricing – Location – Testimonials from previous and current customers. (Here are examples on our testimonials page). – Business history – How to contact or schedule an appointment
Although the website types mentioned above may (technically) be blogs, we'll leave them in their respective categories for this article. The primary purpose of a blog is to provide regularly-updated content to a user. Blogs are usually run by an individual or small group, written in an informal or conversational style.WordPress was initially created as a content management system (CMS) for bloggers due to its ease of use and smaller learning curve. WordPress has evolved over the years and currently powers over 34% of websites today.
The purpose of a social media website is to make it easy to connect with, communicate, and share with friends, family, coworkers, acquaintances, and in some cases, strangers. Social Media Websites make it quick and easy to build up a network of connections for a user to: – Keep in touch – Share experiences – Share photos – Discuss interests – Find like-minded individuals and groups
Now that you know the different types of websites and characteristics of each type, it's time to find the purpose for yours and into which above category (or categories) it lies. Think of your typical website visitor, their search intent, and the action that you want them to perform. Now, make sure that your website's design has the information that you think they're looking for, that your site looks good, is easy to read and navigate, and it's easy for your visitor to perform the intended action. That's it—the purpose of a website.
If you're suffering from information overload, having difficulty defining your website's purpose, or would rather have a professional website developer do your heavy lifting, we're here to help. BlakSheep Creative has over two decades of experience in creating beautiful websites that convert. Contact us to learn what we can do for you to help your website serve its intended purpose.