UPCOMING DIGITAL MARKETING TRENDS FOR 2021
One of the most significant effects of the COVID-19 pandemic was that the world began to lean more heavily on all things digital. The world saw a shift in businesses from communication to marketing. As we begin the year 2021, we are excited about the opportunities for marketing small businesses. So, what will 2021 bring to digital marketers? Here are some 2021 digital marketing trends to look out for.
TRENDS TO LOOK OUT FOR
The explosive growth of eCommerce and online shopping have made websites start to use more chatbot technology. Using chatbots on your website makes it a more interactive solution for the business.Companies that use chatbot marketing saw a 50% growth in sales.
2020 showed us that video marketing was an invaluable resource. Due to the COVID-19 pandemic, many people were confined to their homes, leading them to explore and share their ideas using videos. As a result, video marketing reached an all-time high in 2020. Short-form video content is one of the most significant things to watch out for in 2020.
For instance, look at the success of Tik-Tok and its use of influencer marketing. It saw tremendous growth during the recent pandemic. Plus, videos now show up in Google and other search engine results pages, giving you another way to boost your organic traffic. Even if it’s something as simple as an explainer video giving an overview of your company.
Online shopping is becoming the norm. Maintaining the norms of the pandemic, people are spending more time shopping online rather than offline. Shoppable posts across all social media platforms as marketers see this opportunity as a new shift to an E-Commerce business. Popular platforms like Instagram, Facebook, Pinterest, YouTube have tremendous power to improve their E-Commerce presence across several platforms.
AR and VR
AR and VR are two of the most significant technological advancements we predict to take 2021 by storm. During the great pandemic of 2020, AR and VR have proven themselves to be tools that any digital marketer should have in their toolbox. Whether developing products, or content storytelling, AR and VR are the waves of the future.
Virtual events are more accessible than in-person ones because: – travel is unnecessary – lodging is unnecessary – they’re more affordable for smaller businesses, leaving their marketing budgets available for other marketing campaigns (social media marketing, Google Ads, etc.) It’s simple math: more attendance + less cost = a higher return on investment (ROI).
Social media platforms have made it easier for customers to go from discovery to purchasing your product or service without ever leaving the platform. The result is a seamless and straightforward path in the customer journey from learning about your product to buying it. Because of the predicted increase in social commerce for 2021, retail brands will have to adapt and embrace these platforms.
Ok, given all of the talk about the increase in social media in 2021, this may seem confusing. Stay with us. Many businesses are beginning to reduce the number of social media platforms and channels that they use. With so many social media platforms to choose from, it’s become resource-intensive to try to stay relevant on all of them. In 2021, reducing social media channels to only the most relevant for your brand will be not only popular but necessary.
With every passing year, the world grows closer to digitalization. Listed above are just a few trends that digital marketers will see in 2021. If you call yourself a digital marketer and don’t learn, research, and embrace change, you’re just someone who posts on social media frequently. Embrace the change and you will see long-term results for your clients.
DIGITAL MARKETING TRENDS FOR 2021
INCREASE IN CHATBOT USE
INCREASE IN SHORT-VIDEO CONTENT
A DECREASE IN SOCIAL MEDIA CHANNELS.