– Despite recent Google updates downplaying the importance of keywords, they are still essential in your SEO strategy. It's not enough to create content and stuff it with your target keywords (keyword stuffing = bad) to reach and engage your target audience. – Don't just pick the most popular keyword for a search term and include it in your content. – By not adding meta tags, you reduce your chances of getting your content ranked and discovered through specific keywords. – A website with too many 404 errors signals Google that the owner is not frequently reviewing or has abandoned the site. 404 errors do not help you achieve a good ranking in search engine results pages (SERPS).
Despite recent Google updates downplaying the importance of keywords, they are still essential in your SEO strategy. It's not enough to create content and stuff it with keywords to reach and engage your target audience. Your keyword research strategy is essential and can help you discover great opportunities for your business to stand out amongst competitors. Don't just pick the most popular keyword for a search term and include it in your content. There are different types of keywords, each serving a different purpose.
Remember, Search Engine Optimization (SEO) is intended to increase organic traffic to your business website to help increase its' success. You need to rank as high as possible in the SERPs (search engine results pages) to appeal to both new and returning customers. As you work on producing high-quality content for your website, don't ignore this vital step.
Title tags and meta descriptions are some of the most-overlooked on-page SEO elements, yet they can make your SEO campaigns highly successful. These meta tags tell the bots and the users an overview of what your page is about. As you try to better your search engine rankings, you should ensure that all pages are optimized on what the search crawlers want to find.
Although most SEO professionals believe that your page's meta description has no bearing on SEO, they are still important. A well-written meta description can increase click-through rates and brings more visitors to your site. It should appeal to potential customers and convince them to click on your link.
By failing to add title tags and meta descriptions, you are reducing the chances of getting your content ranked and discovered through your intended keywords. Plus, Google and other search engines will fill in the blanks in your meta description, selecting what their crawlers believe your page to be about. Experiment with different ways to sum up your page's content in 160 characters (meta description) and 50-60 characters (title tag). Think about what would entice you into visiting a website.
Imagine that you're surfing the web looking for "affordable tires" as a search term. You hit search and end up looking at a well-written meta description that resonates with you and matches what you're looking for, so you decide to click through to visit the site. Then you see "Error 404" and no content on the page at all.
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