One of the most important aspects of getting a message across to consumers is making sure you use proper spelling, punctuation, and language. When drafting content for your business's social media accounts, take the time to review them before posting them to avoid making basic errors like missing spaces or apostrophes.
When communicating with your customers, it is vital to show that you care about how your business is portrayed. Just one social media error can have a lasting effect on your company. If you want to avoid looking like a fool in front of your followers, here are some things to keep in mind when writing content for your social media accounts. These errors are one of the main The answer: EVERYTHING! When you post an update for your business on your website or social media platforms like Facebook, Twitter, and LinkedIn, you communicate with thousands of people all over the internet. why social media managers and businesses lose credibility with their followers.
Improper language use can also give potential customers the impression that your company is unprofessional and unreliable. The problem is that most people don't realize when they are making spelling or grammar blunders on social media until someone points them out. You may have been using a word wrong the whole time, thinking you were spelling it correctly thousands of times in the past. If you would like to catch errors in a hurry, several tools can help. One such tool is Grammarly. You can use the free version or upgrade to the premium service that includes more advanced functionality.
We have tried other tools, but Grammarly is the best one by far because its system was designed to function with the way people naturally speak. It knows when you're asking a question or using sarcastic language, and it understands colloquial terms standard in informal writing. We run every written content that we generate through it before we even start to optimize them for search engines. Did you know that these same mistakes are likely killing your website's SEO rankings? Read our recent article to learn why.
Spelling errors are one of the biggest mistakes a company can make. A London-based digital communications agency surveyed 1,003 U.K. web users and found that close to half of the overall respondents—42.5 percent—would be most influenced by spelling or grammar blunders. Entrepreneur Charles Duncombe told the BBC that a single spelling mistake could cut a business's online sales in half.
You may not think that these mistakes can harm your sales, but if people see you making these mistakes and it affects the way they perceive your company, they may decide to spend their money elsewhere. If you run out of products or supplies for a short period, consumers could instead go to one of your competitors. If you're a small business owner who manufactures their own products, the quality of materials or workmanship might suffer because you cannot pay your employees as much if sales start to decline.
HOW CAN YOU PREVENT POOR SPELLING AND GRAMMAR ISSUES?
Some people believe that spelling and grammar are insignificant to good writing, and they don't affect your audience's opinion of what you have to say. But this is not necessarily true! Unlike traditional advertising, social media is a more casual form of marketing. If you want to get your message across as clearly as possible, it's crucial that what you're saying is accurately spelled and grammatically correct. If you're a small business owner unsure about how to execute social media marketing correctly, you should consider hiring a professional who can help you. You don't want to have your brand perceived poorly because of a few typos.
One way to reduce errors is by ensuring that employees proofread and edit their content before posting. If you have access to a PR specialist or copywriter, you can also ask them for assistance if issues arise. If you find yourself struggling to write several blogs each week, consider hiring a ghostwriting service or a content marketing specialist.
If blogs and pages on your site have multiple typographical mistakes, you'll immediately turn users away. If the rest of their research on your website turns up more pieces with poor grammar or missing words, they will likely forget about you and not purchase from your business or use your services. Each mistake pushes them further out the door.
There's a lot of competition out there for small business owners, especially when it comes to getting the attention of potential customers online. With so many other businesses vying for the attention of people searching for your product or service online, you have to stand out in a crowd. Using proper spelling and grammar can help you make that immediate connection with a reader. It shows them that you are serious about what you're doing, and it makes you look more professional than companies that do not.
It's a small detail that could make the difference between landing you a new customer or losing out to another business in your city. By properly using punctuation and grammar, you'll be able to create more meaningful content for use on your website. It will also improve your user experience because it will give people what they need without confusion or frustration.
There may be some instances where your marketing strategy requires a little deviation from the rules. For example, we're all familiar with Chick-Fil-A's "Eat Mor Chikin" campaign that started way back in 2005. Or, consider the current trend in marketing of misspelling your name on purpose. Marketingmind.in said it best in a recent article, "Naming a brand is a confusing task for the founders. Especially in an era like today where everyone is trying to look creative, making a brand look unique starts with naming itself. Whether it's the business name, logo, campaign name, a slogan, or simply a banner ad, sometimes companies deliberately misspell."
So remember, writing in an informal tone can help increase your audience's interest level if everything has been done correctly. Don't take grammar and spelling too far, though. Do not intentionally misspell words or confuse sentences for the sake of it, or you may find yourself losing the interest of potential customers. People want to feel like they can trust you right away, and using proper grammar shows them that you are serious about what you're doing and that you care about your customers' needs.
You're a small business owner, and you want to make sure your social media is on point. Social media can be overwhelming, but it doesn't have to be. We're here to help. Our team here at BlakSheep Creative has the passion, experience, and know-how to make your business stand out, from developing and maintaining websites to social media marketing to content marketing to affordable small business SEO.