When communicating with your customers, it is vital to show that you care about how your business is portrayed. Just one social media error can have a lasting effect on your company. If you want to avoid looking like a fool in front of your followers, here are some things to keep in mind when writing content for your social media accounts. These errors are one of the main The answer: EVERYTHING! When you post an update for your business on your website or social media platforms like Facebook, Twitter, and LinkedIn, you communicate with thousands of people all over the internet. why social media managers and businesses lose credibility with their followers.